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Booking Holdings leverages technology to sustain growth

  • m.welsch
  • 30 October 2025
  • 1 minute read
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This article was written by HospitalityOn. Click here to read the original article

Results exceed expectations

From July to September 2025, Booking Holdings recorded gross bookings of USD 49.7 billion, up 14% year-on-year. Revenue reached USD 9 billion (+13%), while adjusted earnings per share stood at USD 99.50, above market expectations.

“We are pleased to report a solid third quarter, with 8% growth in room nights and double-digit increases in gross bookings and revenue, reflecting the strength of our platform and our forward momentum” said Glenn Fogel, CEO of Booking Holdings.

AI integration begins to bear fruit

The company highlighted early benefits from its partnership with OpenAI. Booking.com is among the first apps integrated into ChatGPT, opening a new channel for travel planning and booking and reshaping the hotel distribution landscape at the same time. 

According to CFO Ewout Steenbergen, the early indicators are “encouraging,” with faster search times, higher conversion rates, and greater customer satisfaction.

“Even though people may change over time how they seek travel inspiration, we will always be there to execute the transaction, ensure value, and comply with complex regulations.” – Glenn Fogel, CEO, Booking Holdings

Growth driven by the U.S. and Asia

The group reported high single-digit growth in the U.S. and Europe, and low double-digit growth in Asia. Ewout Steenbergen noted that stronger brand awareness in the U.S. has led to increased direct bookings.

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He also emphasized Asia’s long-term importance, highlighting continued investments in product, marketing, and supply to maintain leadership outside mainland China.

A focus on sustained performance

Booking Holdings continues to diversify its distribution channels and invest in AI to strengthen its business model.

Despite “persistent macroeconomic and geopolitical uncertainties,” the group remains optimistic about steady travel demand heading into the fourth quarter.

Booking.com

Booking.com

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