Numa has one of the cleanest digital guest journeys I’ve seen.
Quick notes on what hotels can learn 👇
✅ Booking → Online check-in, instantly
Guests are already in admin mode. Let them finish everything while they’re at their computer. No “do this later” homework.
⏱ Extend stay… right up front
Perfect placement. If someone is excited enough to book, there’s a good chance they’d stay longer. And book direct!
🧸 Enhance My Stay
Upsells presented as part of the journey, not endless email spam.
Minor gripe: real life must match the photos. If the room doesn’t look like the brochure, expectations crash pretty hard.
📄 Details matter
Have you ever tried finding your room type on booking.com. Impossible! Numas has thought of everything with room information, check-in / out prices and invoice details
🌦 Weather… the only place it makes sense
Here it adds context and anticipation. Outside of a trip dashboard (maybe also an elevator screen)… skip it.
💬 Whatsapp
Such a natural way to communicate with the property. It puzzles me that hotels completely underestimate the exceptional delivery and open rates of this channel.
🤖 AI Bot
Things here were not as smooth. The AI bot sent me on a royal treasure hunt (authenticated me, made me go to the app, authenticated again) where it finally told me towels were on level 3 😵💫. Maybe I’m being pedantic because this is my daily grind.
🎯 Overall
Everything is in one clean “My Trip” dashboard.
Simple. Predictable. Useful.
Digital guest experience is the new lobby.
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🎙PS: Would love to interview someone from Numa for our AI Lobby Talk ✨ podcast. Anyone have a contact there?
