In this series, Vanguelis Panayotis breaks down the major trends shaping the future of tourism. After looking at travel as storytelling, let’s now turn our attention to travel as a quest for meaning through the lens of authenticity. In a world saturated with digital demands, anxiety and rapid consumption, travel is rediscovering its essence. Modern travellers no longer seek only to see, but to feel. They want to reconnect with themselves, with others and with their environment in order to “escape their daily routine” as Vanguelis Panayotis points out.
