WASHINGTON – The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the DMV to attend its annual Directors Roundtable on Nov. 20 at the Hyatt Regency Crystal City at Reagan National Airport in Arlington, Virginia.
The program will feature five top minds in the hospitality industry who will share insights on the DMV hotel market; 2026 hotel marketing trends and benchmarks; scenario planning and forecasting for the DMV’s unique risk factors; and case studies submitted by the audience.
Guest speakers will be Bart Berkey, a motivational speaker, bestselling author and 16-year former executive of The Ritz-Carlton Hotel Company; Melissa Riley, a 22-year veteran of Destination DC, where she serves as senior vice president, convention sales and services; Kristi White, Groups360 vice president of data, reporting and analytics; Jennifer Hill, Kalibri senior vice president, commercial strategy, and a HSMAI DC board member; and Stephanie Smith, Cogwheel Marketing & Analytics founder and digital matriarch.
Registration and a networking reception with continental breakfast will begin Nov. 20 at 8:30 a.m., and the event will conclude at noon. The Directors Roundtable is free for HSMAI DC members and $70 for nonmembers. Click HERE to register.
This year’s Directors Roundtable, ‘Leading with Impact,’ promises an exclusive morning of insight, strategy and peer collaboration. This high-impact program will center on mission-driven leadership, team culture and measurable outcomes, which are the pillars of sustainable success in today’s hospitality landscape.
The event also will explore how directors and aspiring directors can drive meaningful results by enhancing client experiences, embracing digital innovation and leading teams through change with empathy and accountability. Jeremy Huvard, and HSMAI DC chapter president and Donohoe Hospitality Services regional director of sales and marketing
The event is recommended for sales directors, revenue optimization managers, catering directors, marketing directors, general managers, distribution directors and regional sales, marketing, revenue and distribution teams. Hotel professionals aspiring to any of those roles also are encouraged to attend.
The Hyatt Regency Crystal City at Reagan National Airport is at 2799 Richmond Hwy in Arlington. The hotel offers valet parking. The Crystal City Metro Station is a 10-minute walk from the hotel. The hotel’s airport shuttle serves the Reagan National Airport Metro station, about a five-minute ride from the hotel.
The event is sponsored by Tambourine, HSMAI DC’s Platinum Partner; the Hyatt Regency Crystal City at Reagan National Airport, venue sponsor; and RDRPR LLC, photography sponsor.
HSMAI Washington DC is a chapter of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 5,000 members worldwide, with 40 chapters in the Americas Region.
HSMAI is committed to fueling sales, inspiring marketing, optimizing revenue and maximizing distribution for hotels and their partners in the hospitality industry. Its mission is to advance the growth and performance of the commercial disciplines within hospitality through education, insights and community.
HSMAI serves a diverse membership of professionals working across hotel brands, management companies, ownership groups, independent hotels and resorts, academic institutions and partner organizations who are responsible for commercial strategy, training and talent development across sales, marketing, revenue optimization and distribution.
HSMAI focuses on driving performance through innovative learning opportunities, meaningful member engagement and peer-to-peer connections that build community and spark professional growth. Its more than 3,000 members in the Americas include decision-makers who are shaping the future of hospitality.
Click HERE to join HSMAI.
About HSMAI
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. Connect with HSMAI at hsmai.org.
Ellen Wilson
Managing Director HSMAI Washington DC
HSMAI
