Wellness hotels demonstrated remarkable stability amid economic pressures in January-June 2025, according to RLA Global’s 2025 Mid-Year Wellness Real Estate Report, published in partnership with P&L benchmarking firm HotStats that analyses the performance of over 11,000 properties worldwide. Several of the top 10 best-performing countries – identified in the report for the first time – had double-digit growth in wellness membership and spa treatments. Another new report section, the market spotlight, revealed interesting dynamics in leased-out wellness models in the UAE.
Market overview: revenue indicators holding strong in H125
As inflationary forces erode discretionary income and the visible softening of demand at lower price points, properties with robust wellness offerings are proving their strategic value in a challenging pricing environment.Roger Allen, Group CEO, RLA Global,
During times of slowing demand and pricing power across the hotel industry, hotels that can drive ancillary spend have the upper hand. Due to the direct and indirect connection between wellness facilities, F&B and other ancillary revenues, it is not surprising to see hotels with Major Wellness outperform the other categories.Michael Grove, CEO, HotStats
Revenue fundamentals across all wellness categories remained strong in the first half of 2025, with TRevPAR (Total Revenue Per Available Room) and ADR (Average Daily Rate) holding firm. Major Wellness properties continue to command a premium, achieving TRevPOR (Total Revenue Per Occupied Room) of $561, which is 67.5% higher than $335 at Minor Wellness properties.
GOP (Gross Operating Profit) is stable across wellness segments despite steady revenue and increasing costs, which demonstrates operational resilience.Roger Allen, Group CEO, RLA Global
Luxury Major Wellness properties command substantial premiums – 84% higher TRevPAR and 66% higher RevPAR (Revenue Per Available Room) than Upper Upscale Major Wellness – confirming the value proposition of luxury-tier wellness positioning.
The 2025 Mid-Year Wellness Real Estate Report also suggests that a sweet spot in terms of profitability in both the Luxury and Upper Upscale category are Minor Wellness properties, which had a 5% GOPPAR (Gross Operating Profit Per Occupied Room) growth in January-June 2025 from a year earlier – compared with a 2.9% increase at Major Wellness hotels. This underlines that the market rewards properly planned wellness amenities without operational complexity.
New features: Top 10 Performing Countries & Market Spotlight
The 2025 Mid-Year Wellness Real Estate Report, for the first time, analyses the top 10 best-performing countries in terms of Membership Fees Per Available Room (PAR) and Spa Treatments Per Occupied Room (POR). Double-digit growth in several of these markets warrants closer attention from investors.
Membership Fees: The UK leads globally with 13.5 US$ PAR, benefiting from its established health club culture and integration of hotel-based membership models. Growth leaders include Canada (+26.0%), driven by generational shifts as fitness consumers seek premium lifestyle clubs, and Saudi Arabia (+14.3%), reflecting Vision 2030’s social reforms enabling new wellness facility development.
Spa Treatment Revenue: The Maldives (38.6 US$ POR) and France (37.6
US$ POR) command the highest absolute revenue, while Indonesia leads growth at +11.0%, reflecting Bali’s social media-amplified reputation as a spa destination and robust tourism recovery.
In another new feature, the inaugural Market Spotlight section focuses on the UAE, providing valuable data that reveals interesting dynamics in leased-out wellness models and local luxury performance trends. Data shows that Luxury Major and Minor Wellness hotels took the lead in year-on-year growth in this market, in all major KPIs (TRevPAR, TRevPOR, RevPAR), with both segments recording double-digit increases in RevPAR (~10%) and GOPPAR (~12%). This superior growth momentum demonstrates how wellness positioning creates sustainable competitive advantage in one of the world’s most dynamic hospitality markets.
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