Denver, CO – Cogwheel Analytics announced the launch of its new Market-Level Benchmarking feature, designed to help hotels compare their digital marketing performance against similar properties within the same geographic area. This enhancement gives hotel owners and management companies critical insights into how their properties perform locally, enabling smarter, data-driven marketing decisions.
Market-level benchmarking is available when at least four hotels within the same MSA (Metropolitan Statistical Areas) are participating in the Cogwheel Analytics platform.
Currently, Cogwheel Analytics supports a total of 630 hotels, in which 37 markets offer market-level insights, with plans to expand as more properties join the platform..
By understanding how their digital marketing efforts perform locally, hoteliers can spot gaps, strengthen direct booking strategies, and increase both revenue and market share.
To learn more about Cogwheel Analytics and explore the markets currently available for benchmarking, visit www.cogwheelanalytics.com or view the interactive market map online.
Contact: Stephanie Smith
CEO & Digital Matriarch
Cogwheel Analytics
540-239-1052
Cogwheel Analytics™️ is a leading business intelligence and digital marketing reporting platform tailored for the hotel industry. Serving both branded and independent hotels, the enterprise-grade solution provides performance insights at both the portfolio and individual property levels. The AI-enabled platform aggregates and normalizes data from over 44 sources—including social media, paid media, review platforms, OTAs, metasearch, and website analytics—delivering one-click dashboards and benchmarking that reveal opportunities and performance gaps. In partnership with Microsoft AI Co‑Innovation Labs, Cogwheel Analytics is pioneering an AI‑powered Analysis and Recommendation Engine. Built with Azure AI Search, OpenAI, ML Prompt Flow, this engine rapidly synthesizes data, uncovers trends, and delivers actionable recommendations.
