Emerging Travel Group (ETG), a global travel company operating the RateHawk, Roundtrip, and ZenHotels brands, has announced a new direct partnership with H10 Hotels Group, one of the leading Spanish hotel chains. Under the agreement, H10 Hotels’ properties will be available directly for Emerging Travel Group’s B2C audience, securing distribution to over 20 million monthly guests worldwide.
H10 Group offers travelers various kinds of accommodations, including premium seafront hotels, all-inclusive resorts and contemporary luxury properties. The partnership covers the entire collection of more than 65 properties, across brands including H10 Hotels, The One By H10 Hotels, Ocean Signature Resorts, H10 Horizons Collection. The company operates in 25 destinations across Europe and in the Caribbean, with the majority of accommodations located in Spain, Italy, Portugal, Germany, the UK, Mexico, Dominican Republic, and Jamaica.
Previously available through third-party providers, H10 properties will now benefit from direct integration, securing advanced booking management, payment, and marketing tools that simplify operations and increase visibility.
Victoria Shamshurova, Interim Managing Director for Wholesaler Business Unit at Emerging Travel Group, commented: “Spain is leading the list of top booked destinations on our platforms, with bookings to the country up by 25% year-over-year. To meet this growing demand and further enhance our portfolio of directly contracted properties, we continually expand our partnerships with leading properties in the region. Collaboration with H10 Hotels Group is an important milestone that enables us to offer our audience an even wider selection of high-quality accommodations. Demand for H10 Hotels Group’s properties has always been strong among our clients, and we expect that this integration will make the inventory more accessible for our clients and enable our hotel partner to reach a broader audience and increase their bookings.’’
The integration is enabled through Spanish technology provider Connectycs.
Emerging Travel Group provides its customers and partners with access to more than 2.9 million accommodation options available through direct connections and more than 330 suppliers. Since 2023, the company has been actively expanding its direct supply connection strategy. Over the past year, the number of directly connected properties has grown by 40%, reaching over 220,000 listings. In 2024, Emerging Travel Group achieved a gross transaction value of $3.7 billion. Over 40,000 bookings are made across the Group’s platforms daily.
Emerging Travel Group is a UAE-based online travel group founded in 2010 that operates travel brands for individual travelers, B2B travel professionals, and corporate customers in over 190 source markets.
Our products help clients book all types of travel services: more than 2.9 million hotels from over 220,000 properties contracted directly, flight tickets of 450 airlines, transfers in 150 countries, car rental, and other travel-related services.
Emerging Travel Group employs more than 3,900 people across the USA, Europe, North and South America, the Middle East, and South Africa in roles ranging from product and business development to specialized multilingual customer support for all our customers, whether they are trade partners, corporate travelers, or individuals simply booking their hotels online.
