The Hospitality Sales and Marketing Association International (HSMAI) Foundation today released its newest special report, “How Generative AI is Reshaping Executive Hiring in Hospitality,” featuring new insights, industry benchmarks, and a case study from SearchWide Global. The report offers an in-depth look at how artificial intelligence (AI) is accelerating and redefining executive recruitment strategies across the hotel and travel industry, while providing guidance for leaders pursuing senior roles on navigating this rapidly evolving landscape.
The report builds on the HSMAI Foundation’s 2024 research on AI in talent management, spotlighting how firms like SearchWide Global are integrating generative AI to shorten search lifecycles, expand candidate pools, and identify the leadership capabilities most critical for hospitality executives.
Generative AI is reshaping executive recruitment faster than anyone anticipated. Searches are moving more quickly, candidate pools are expanding, and leadership expectations are shifting in real time. AI isn’t just improving efficiency—it’s redefining what effective leadership looks like and creating new opportunities for both organizations and candidates across the hospitality industry. Brian Hicks, President and CEO of HSMAI
Key findings from the paper include:
- AI dramatically accelerates the search process. SearchWide Global reports a 60–80% reduction in research and development workloads, with AI now generating first-draft scorecards, structured evaluation frameworks, and historical data synthesis in hours instead of weeks. Industry-wide, 44% of organizations are using AI tools for recruitment, and large employers report up to an 86% decrease in time-to-hire.
- AI expands insights and decision-making. Generative AI enables richer benchmarking and analysis of leadership patterns, producing candidate summaries aligned with organizational values, transformation goals, and success metrics. Today, 51% of organizations use AI in recruiting, the top HR function for AI adoption.
- Executive leadership expectations are shifting. Analysis of thousands of job descriptions shows 30–40% of executive roles now emphasize analytics fluency, systems thinking, and digital adaptability. Even nontechnical leaders are increasingly expected to manage AI-augmented teams and integrate data into decision-making.
- AI surfaces nontraditional, high-potential talent. By evaluating behavioral traits and leadership strengths, not just titles or industry background, AI helps identify high-potential candidates from sectors like SaaS, logistics, and retail, widening the pool of diverse and adaptable leaders.
“As organizations adapt to a more data-driven future, the ability to identify agile, cross-functional leaders has never been more important,” added Lori Kiel, HSMAI Foundation Chair and Senior Vice President of Revenue, Pyramid Global Hospitality. “AI is helping uncover talent that might previously have been overlooked and giving employers clearer insight into the competencies that matter most. We believe this evolution will strengthen both recruitment outcomes and long-term organizational performance.”
The report is made possible with the support of the HSMAI Foundation’s 2025 Corporate Talent Partners and authored in collaboration with industry experts in AI-driven talent solutions.
To access the full report and additional HSMAI Foundation research, visit http://global.hsmai.org/research
About HSMAI
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. Connect with HSMAI at hsmai.org.
