Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline.
The collaboration will see the deployment of ChatGPT Enterprise, supported by tailored AI literacy programmes, technical exploration, and strategic alignment designed to embed AI capabilities across the airline.
As part of the work, Emirates and OpenAI will explore opportunities to introduce practical use cases, develop an internal AI champion network and establish an AI ‘centre of excellence’.
The collaboration aims to identify key areas for enhancing and expanding AI capabilities across the organisation, covering critical skills, processes and technology.
Emirates hopes to gain early access to cutting-edge AI research and emerging breakthroughs, as well as collaboration on government-led innovation projects and accelerators.
Emirates and OpenAI will jointly run leadership sessions to explore practical applications, build sponsorship and advocacy for AI initiatives and provide leaders with visibility into OpenAI’s product roadmap for long-term planning.
Technology teams from both firms will work together to optimise integrating OpenAI’s models to establish prototyping and deployment best practices and provide sandbox environments to accelerate experimentation across various use cases powered by generative AI.
Ali Serdar Yakut, executive vice president, IT, at Emirates, said: “We see enormous potential for AI technology to support our business requirements, helping us tackle complex commercial challenges, strengthening our operations, and enhancing the customer experience.
“Closely working with OpenAI will make our technology investments both strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate, deliver value, and maintain our competitive edge in the industry.”
Rod Solaimani, regional director, MENA and Central Asia, at OpenAI, added: “Emirates Group has laid out a bold vision for how AI can transform the future of aviation.
“With this collaboration, we’re proud to help them bring that vision to life – embedding intelligence across their operations, empowering teams with powerful new tools, and reimagining the travel experience for millions of customers.”
