AI-powered travel personalisation tool Midtrip has launches a suite of B2B products designed to help hotels turn their inspirational content into customised trip plans.
Mindtrip for Hotels offers tailored recommendations for local attractions, events, activities and dining both on-property and nearby, while instantly answering questions about the hotel.
The San Francisco-based firm says the software will help properties personalise guest experiences before their stay to ‘provide an even better in-person guest experience’ with staff is freed up to offer personalised touches to visitors.
“Travelers want recommendations before booking and during off hours, and hotels are not always set up to do that,” said Andy Moss, Mindtrip co-founder and CEO.
“Mindtrip helps solve this problem by making all of their content actionable and bookable at any time of day.
“By implementing our suite of tools, hotels are now able to keep guests engaged even before they enter the property, while empowering their staff to anticipate each guest’s personalised needs. It’s a win-win for both the property and its guests, and a surefire way to build long-lasting loyalty.”
To implement, hotels must integrate Mindtrip’s code snippets into their website or leverage Mindtrip’s page templates.
Once live, guests can ask questions about things to do at and near the hotel, helping drive bookings for dining, spa and other experiences that match their interests. They can also engage with Mindtrip’s conversational AI to find answers to on-property and off-property questions.
Mindtrip for Hotels also provides information about the surrounding area, including photos and reviews of local attractions and restaurants. The platform indexes and elevates the hotel’s own website content, documents and other branded materials that showcase the property’s local expertise.
Hotels can create branded guides within the Mindtrip platform, which are integrated across the hotel’s website and Mindtrip’s consumer site.
For visitors who discover the hotel or surrounding area through social media, videos, articles, or broadcast segments, Mindtrip can create a customised trip plan on the hotel’s website through its Magic Links service. Hotels can use the Magic Links across their own channels in a bid to guide guests from discovery to booking.
Mindtrip for Hotels sets geo boundaries and prioritises local partners for each conversation so that visitors connect with the property’s trusted local partners.
It supports in-room QR codes and links that can be shared through email, SMS, or other guest communication channels. Hotels can include these links or QR codes in existing guest touchpoints, providing access to trip planning and recommendations.
“As a small hospitality team, we needed an AI partner that was both powerful and practical,” said Leslie Inlow, director of marketing at The Landsby.
“Mindtrip stood out as the most intuitive platform we tested, and getting it live only took a few weeks. It goes far beyond a chatbot, bringing concierge-level trip planning to our website and easing front-desk volume.”
Mindtrip for Hotels reports through a centralised dashboard so hotels can view visitor activity, chat history, partner handoffs, user registrations, and email opt-ins. This allows them to expand their marketing lists as visitors save or share personalised itineraries.
