There’s a new AI tool on the market that’s set to take the travel industry from AI experimentation to measurable business impact, AI Search for Tourism.
The solution being rolled out by travel technology group, Travelsoft, is said to ‘enable tourism stakeholders to make offers and contents accessible through real-time AI queries and building specific AI-powered applications.’
It is designed for global use and supports all travel companies in addressing major shifts in traffic acquisition and end-consumer reach. It also combines advanced AI solutions, custom developments, and technical support to transform data into actionable insights.
As SEO traffic gradually declines, giving way to Search Generative Experience (SGE), players in the travel industry must find their way to adapt.
Designed for natively multilingual, AI Search for Tourism is adaptable to companies of any size and all travel players (including non-merchant players). It delivers measurable results, helping organizations adopt artificial intelligence in a structured way.
The new platform combines advanced AI solutions, custom developments, and technical support to help organizations of all sizes adopt AI effectively.
By connecting core travel operations directly to AI, this new platform transforms fragmented data and static content into enriched, actionable information, powering better traveller experiences and more productive teams.
A central feature of this platform is Travelsoft’s content engine, which standardizes and enriches tourism content for GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimization): hotel listings, product pages, and destination descriptions through AI-driven processes and human validation, ensuring up-to-date, semantically optimized, and high-quality content.
Specialised AI agents further enhance traveller experiences while streamlining operational efficiency. Clients report up to 85% savings in editorial production time and a significant improvement in content relevance.
“Artificial intelligence is reshaping how travellers search, book, and experience their journeys. The industry needs a structured, and trustworthy path to adopt AI at scale,” said Travelsoft founder & CEO Christian Sabbagh, of the solution.
“With Travelsoft AI Search for tourism, we are enabling travel companies to transform raw data into real value. Our goal is simple: help every travel business move from curiosity to concrete impact.”
