Will AI take your job?
That question came up in almost every conversation at HSMAI MEA these past two days. Sometimes direct, sometimes after a couple of drinks. Always genuine.
The speakers were top notch and the sessions eye opening, but the real gold was in the hallway chats with commercial leaders across the region.
Sales people? Not losing sleep. Human on the other side = human skills still win.
Revenue managers? Different vibe. Most see a chance to ditch the overload of data and get back to actual strategy—convincing stakeholders, driving decisions.
Marketers? Still processing how a few prompts can now produce professional-grade content. The existential crisis is real, but the smart ones are already asking: what can I create now that I couldn’t before and how can I automate my campaigns ?
During our 2026 internal kick-off Sean Fitzpatrick , Lighthouse CEO, shared the company vision with full transparency. AI is central to it—but as an enabler, to take us to different heights. Not to save on payroll.
My honest take: as long as I’m dealing with humans, my empathy and ability to connect aren’t going anywhere. Everything else though? The repetitive stuff I waste hours on? Automate it yesterday.
AI will shrink some roles. It’ll reshape most. But the people who double down on what makes them human? They’ll be fine.
The real question isn’t if AI changes your job. It’s whether you use it to become better at it.
