In hospitality, the guest journey starts long before they reach the room.
It’s shaped by the first impression, the check-in moment, and the small surprises that make a stay memorable.
At the same time, travelers today, especially younger guests are looking for experiences they can share: the kind that becomes a photo, a story, or a TikTok moment.
So we asked ourselves a simple question: What if the key card could do more?
Our latest innovation is a city-themed wooden fridge magnet key card, designed in the hollow-out silhouette of the destination’s most iconic historic architecture (in this case, the beloved landmark church).
It’s a tiny piece of the city that guests can carry to the real landmark. Suddenly, checking in becomes part of the travel experience, not just an administrative step.
Why It Works?
1. A Built-In Story for Guests
- Travelers can literally say: “I’m heading to the landmark to get a selfie—with my key card.”
2. A Souvenir That Stays With Them
- When the trip ends, the key card becomes a wooden fridge magnet, a small, meaningful reminder of your property long after checkout.
3. A Touch of Playfulness That Guests Appreciate
- The design nods to the city’s cultural heritage, while the pop-culture reference to “Take Me to Church” adds a lighthearted twist. It’s subtle, memorable, and fun, exactly what travelers resonate with.
Hoteliers today are competing not just on amenities, but on emotional touchpoints. This product is our way of helping properties add joy, surprise, and shareability to an often-overlooked moment: the key handoff.
After all, when a guest smiles at check-in, the entire stay starts on a high note. Sometimes, quite literally.
ABOUT GCSTIMES
Since 2011, GCSTlMES has pioneered sustainable development, evolving from smart card R&D to sustainable material innovation. Today, we stand as a global platform for sustainable solutions.
Sustainability is our foundation. Through technological innovation and creative solutions, GCSTlMES delivers diverse services and tangible products, positioning ourselves as both manufacturers and innovators.
GCSTlMES believes technology should empower human progress and cultural preservation. By integrating sustainability into technology, we aim to make it “warm” and purposeful. Our products serve as cultural ambassadors, promoting local heritage worldwide.
Brand Portfolio: GCS, AUROkeys, Xenyra, and Glint Spot, offering sustainable smart cards, creative (custom-shaped) key cards sustainable supplies, cultural gifts, and bespoke design and related services.
Currently, GCSTlMES has five operational centers in China, US, UAE, France, and Australia, along with 14 subsidiaries and offices worldwide. Its services extend to over 140 countries and regions supporting more than 100,000 international hospitality group in achieving low-carbon and sustainable development goals.
GCS Times
MKT Team
