Hospitality mobile F&B and guest experience platform specialist, IRIS, has revealed insights into changing mobile ordering habits of guests, following significant growth in order volumes in the last year.
Insights were shared as the firm also reported a 42% year-on-year increase in mobile orders across its client base.
Increased demand for a more personalised approach to mobile ordering and the growing appeal of grocery orders are highlighted as key trends following an in-depth review of over four million orders processed in the last 12 months across its platform, from a sample of 2,000 hotels worldwide.
It found in-room dining remains to be popular whilst mobile ordering also extends appeal to wider outlets
The report, released by Travolution Awards 2025 winner, also shared the top five most popular outlets for mobile ordering, which include in-room dining, pool bars, lobbies or reception areas, cafes or coffee shops and finally, restaurants.
The data revealed the top five countries processing the greatest number of mobile orders across the IRIS platform in the last 12 months. They are the US, Canada, the UK, Australia and Japan.
Graham Rushin, VP sales and marketing at IRIS, said: “It is encouraging to see the marked growth in the popularity of mobile ordering and the scale at which guests are adopting it.
“Hotels are recognising its dual benefit – improving service efficiency and increasing average spend, with wait times in many cases reduced by up to 10 minutes.
“Even more exciting is how operators are investing in diversifying their mobile ordering offer to guests. Both in terms of menu options, outlet availability, and retail and grocery items.
“We’re seeing operators expand their in-room dining menus to offer a wider choice of items from their main restaurant, extend mobile ordering beyond the guestroom across their properties, and even introduce grocery pre-ordering to capture revenue before guests arrive.
“The results are proof positive of the success of this approach.
“Within our own client base we have seen reports of one single in-room order totalling $1,500, one hotel processing over 8,000 orders in one month alone and one guest ordering groceries worth $500, to cite just a few examples of its popularity and potential.
“These innovations are not only boosting revenue but also enhancing guest satisfaction – particularly for travellers who prefer private dining, multi-generational families who enjoy convenience, and business guests who want flexibility.
“Mobile ordering has proven itself as an agile, scalable solution for hoteliers. As guest expectations continue to evolve, we expect even greater innovation and adoption across the next 12 months.”
