Yum! Brands, Inc. announced today the introduction of Byte by Yum!, a comprehensive collection of proprietary Software as a Service (SaaS) AI-driven products that will enable KFC, Taco Bell, Pizza Hut and Habit Burger & Grill restaurants across the world to delight customers, streamline operations and empower teams.
The technology platform enables easy operations for team members and improved experiences for customers, while consolidating essential systems into a cohesive, easy-to-manage platform. The implementation of Byte by Yum! will also enable a faster and more impactful adoption of AI by Yum! and its brands. Backed by artificial intelligence, Byte by Yum! offers franchisees leading technology capabilities with advantaged economics made possible by the scale of Yum!
The Byte by Yum! platform includes online and mobile app ordering, point of sale, kitchen and delivery optimization, menu management, inventory and labor management, and team member tools. Joe Park will serve as President of Byte by Yum!, in addition to his overall Chief Digital & Technology Officer role.
“As the world’s largest restaurant company, Yum!’s scale allows us to make massive strides in growing our proprietary digital and AI-driven platform in partnership with franchisees,” said Joe Park, Chief Digital & Technology Officer, Yum! Brands. “We are thrilled to take this important next step to simplify and further integrate our industry-leading restaurant technologies under Byte by Yum!. Moving forward, we are focused on enhancing Byte by Yum! and the capabilities this streamlined approach unlocks for team members, franchisees and customers.”
In recent years, Yum! Brands acquired and developed new and emerging technology capabilities. With the introduction of Byte by Yum!, the Company is phasing out the legacy names and branding for technology products such as Poseidon, Yum! Commerce Platform, Tracks, and SuperApp, which are now housed under Byte by Yum!. In the U.S., all four of Yum!’s brands are using elements of Byte by Yum! to process more than 300 million digital transactions a year. And Yum! is rapidly expanding the technology for use in international markets with 25,000 Yum! restaurants globally using at least one Byte by Yum! product.
For example, Taco Bell U.S. enables its rich customer experiences and speedy operations by using Byte by Yum!’s integrated online ordering, point of sale, and back of house technologies. Pizza Hut U.S. improves guest satisfaction by using the Byte by Yum! kitchen system to improve delivery times, reduce the time pizzas wait in the restaurant, and provide guests real-time visibility into their order location. Across KFC globally, Byte by Yum!’s AI restaurant coach is widely scaled and enables operational consistency and restaurant manager efficiency.
The Company’s brands and franchisees are continuing to see significant benefits from the products within the Byte by Yum! platform. Benefits include:
- Digital transaction growth
- Increased pricing and promotional speed and agility
- Improved order accuracy and delivery experiences leading to an overall increase in guest satisfaction
- Greater forecast accuracy for inventory ordering
- Greater team member satisfaction and reduced turnover
Leveraging Byte by Yum!, Yum! Brands looks forward to continuing to lead the industry through its digital and technology advancements, driving impact and growth for Yum! and its franchisees.
