The company’s 2025 priorities are enhancing traveler value, driving growth, and boosting efficiency
Feb 7, 2025
Expedia Group closed 2024 on a strong note, with CEO Ariane Gorin emphasizing the company’s solid financial performance and strategic focus for the future. In Q4, revenue reached $3.1 billion, marking a 10% year-over-year increase, driven by substantial growth in B2B and advertising revenue, as well as strong performance across Expedia, Hotels.com, and Vrbo.
Key takeaways
- Strong financial performance: Q4 revenue grew 10% year over year to $3.1 billion; full-year gross bookings reached $111 billion (up 7%);
- B2B and advertising growth: B2B revenue increased by 21%, while advertising revenue jumped 25%;
- AI strategy: Expedia is leveraging AI to enhance traveler experiences, adapt to new search behaviors, and explore partnerships with AI-driven travel startups;
- Vrbo & Hotels.com rebound: Growth fueled by improvements in product, marketing, and supply, with over one million new Vrbo units added;
- OneKey loyalty program: Expansion beyond the U.S. and U.K. is paused as the company evaluates its impact;
- Geographic trends: International demand, especially in APAC, outpaced U.S. growth, benefiting both B2B and B2C segments;
- 2025 outlook: Expedia plans to build on its momentum with continued investment in technology, marketing, and operational efficiency.
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