Boomerang, a lost & found platform for businesses across travel, sports, entertainment, and hospitality, is using AI and machine learning to redefine and advance the speed of lost item recovery, turning frustrating moments into opportunities for joy and connection. From electronics and apparel to jewelry, wallets, and even unique treasures like sobriety coins and cherished collectibles, Boomerang reunites people with their missing items and cherished belongings.
“Lost & found isn’t just about returning items—it’s about building trust. Every successful reunion turns a frustrating moment into a loyalty-building experience, showing customers that brands genuinely care. Boomerang helps businesses transform lost & found into a seamless, AI-powered, time-sensitive service that strengthens relationships, builds trust, and drives long-term brand loyalty by improving the customer experience,” said CEO & Co-founder, Skyler Logsdon.
Frequently, Boomerang recovers extraordinary items such as wedding rings, Alabama National Championship rings, scooters, e-bikes, and rare vinyl records. These recoveries showcase not just the platform’s breadth of capabilities but also its emotional impact. While electronics remain the top recovered items, wallets, purses, apparel, and reusable water bottles follow closely.
America’s Fascination with the Lost & Found Enigma
National Geographic’s hit show, Inside Airport Lost and Found, highlights the growing public fascination (and unreliability) of losing something and never seeing it again. Plus, smart tools like Apple AirTags may show where items are but often fall short of the goal of actually reuniting people with their belongings, making the need for innovative AI-driven solutions like Boomerang clear. This topic is definitely touching a nerve with customers and viewers.
Turning Frustration into Loyalty
Since its inception in 2022, Boomerang has continued to grow exponentially with Key verticals accomplishing well over 1,000% growth in 2024. Businesses across travel, sports, entertainment, and hospitality have embraced the Boomerang Network to modernize lost item recovery. Its AI-driven platform simplifies what was once a cumbersome task, creating positive experiences for customers and strengthening brand loyalty.
The platform’s intuitive digital tools and seamless claims integration transform lost & found from a reactive service into a proactive asset, boosting companies’ reputations and retention rates. A Harvard Business Review study highlights that improving customer retention by just 5% can increase profits by 25% to 95%, emphasizing the value Boomerang brings to its partners.
“Boomerang has been one of the most impactful fan experience upgrades made to the Wells Fargo Center in recent years. The platform makes returning lost items an easier, faster and more secure experience. We have seen a 40 percent increase in the number of items returned, resulting in greater customer satisfaction,” said Tony Sciulli, Sr. Director of Security & Parking, Wells Fargo Center. “Its implementation has also allowed for a noted reduction in waste produced by the disposal of unreturned items.”
Transforming Challenges into Triumphs
Many partners that have joined the Boomerang network report significantly improving their success in reuniting customers with lost items, with recovery rates more than tripling compared to their previous systems—showcasing the platform’s transformative impact. By combining automation and AI-driven item matching, Boomerang eliminates busywork, streamlines recovery processes, and reduces operational costs, enabling companies to focus on delivering unparalleled customer service.
“Boomerang’s exceptional team and innovative AI solutions have consistently delivered incredible success stories for our guests,” said Tiffany Hamby, Sr. Director of Operations & Guest Relations at Universal Studios. “Partnering with them was a no-brainer, and they’ve exceeded all expectations.”
A Rapidly Growing Network Built on Trust
In January 2024, Boomerang secured a $4.9 million seed round led by LightShed Ventures, bringing its total funding to $7.7 million since their launch in 2022.
Fueled by these investment efforts, Boomerang is rapidly expanding, with global travel hubs, premier entertainment venues, and luxury hospitality brands joining its network. Businesses report that the platform relieves them from managing tedious lost & found operational tasks while significantly enhancing guest satisfaction, loyalty and trust.
Like a love letter to the lost & found, customer feedback flows in daily with heartfelt “thank you” messages, emphasizing the emotional impact of reuniting consumers with their belongings. For businesses, these moments create bonds that go beyond transactions, turning customers into passionate advocates for their brands.
As Boomerang continues to expand the coverage of its network, its mission remains steadfast: to create moments of relief and connection by swiftly returning lost items to their rightful owners.
