FreshAir Sensor, an innovator in indoor air quality (IAQ) monitoring, launched FreshAir Certified™, a low-cost, high-margin bookable room attribute that allows hotels to leverage air quality as an exclusive guest purchase option. While odors and lingering smells remain a common guest complaint, hoteliers are often challenged to pre-empt any complaints before they arise. FreshAir Certified addresses these challenges by enabling hotels to offer guests rooms with scientifically verified, high-quality indoor air, meeting the growing demand for personalized, wellness-focused accommodations while creating a new, effortless revenue stream.
FreshAir Sensor’s molecular air quality monitoring solutions are installed directly in the hotel guestroom to track and certify rooms that are free of common irritants (including odors from unauthorized smoking of tobacco and marijuana, scented sprays, and conditions for mold). Operators can offer these rooms to guests as part of their booking journey as a low-cost enhancement. The program is rolling out at hotels across North America and is already helping hoteliers generate significant ancillary revenue annually.
Indoor Air Quality: A Profitable Differentiator
Indoor air quality is becoming an increasingly important factor in how today’s guests make purchase decisions. To leverage the trend, hotels that prioritize clean, fresh air can drive higher guest loyalty, positive reviews, and increased revenue. Studies show that:
- More than half of guests rank odor-free rooms as the top indicator of cleanliness, making air quality a major influencer on guest perception and satisfaction (AHLA)
- In hospitality, 58 percent of guests cite odors as a leading cause of negative reviews, affecting a hotel’s reputation and repeat business (AHLA)
- Increased focus on personalization can improve hotelier insight into traveler preferences, improving conversion rates by up to 16 percent (Deloitte).
By introducing FreshAir Certified as a bookable enhancement, hotels can meet evolving guest expectations, increase TRevPAR (Total Revenue Per Available Room), and reinforce their commitment to exceptional indoor environments—all without additional labor or operational changes.
“FreshAir Certified turns air quality into a valuable, revenue-generating amenity for hotels,” said Will Darrah, Chief Commercial Officer at FreshAir Sensor. “Through our Certification program, hotels can monetize their air quality, elevate the guest experience, and unlock new profits—without the need to spend CapEx money or take up valuable staff time or resources.”
How It Works
The FreshAir Certified™ program utilizes FreshAir Sensor’s patented molecular technology to provide hoteliers with a real-time inventory of rooms with verified indoor air quality standards. These rooms can then be offered to guests in the booking flow, in pre-stay communications, or at check-in at a small incremental cost.
As part of the certification process, each room is:
- Continuously monitored to ensure the highest quality air – free of common air quality contaminants, such as lingering odors from unauthorized smoking of tobacco and marijuana, scented sprays and conditions for mold.
- Verified to be of the highest air quality for at least 60 days prior to check-in – enabling hotels to sell guaranteed air quality upgrades to guests with sensitivities, differentiating their properties in a competitive marketplace – and generating ancillary revenues with each booking.
Fresh Air Certified Rooms have already helped properties generate significant monthly revenue streams. Early results indicate that U.S. hotels have the potential to gain more than $1.5B in new ancillary revenue annually with FreshAir Certified.
“FreshAir Certified has provided Ocean Casino Resort with another attribute-based revenue stream that required minimal additional work on our side beyond the initial setup of the add-on in our direct booking channels,” says Ryan Burch, Vice President of Hotel Operations for Ocean Casino Resort in Atlantic City, NJ. “We’ve been thrilled with the number of guests adding the FreshAir Certified add-on to our booking engine, and we’re excited to begin offering this in our pre-stay communications and during check-in. Ocean is all about going above and beyond, so we’re pleased to see our guests expressing appreciation for the extra measures we’re taking to provide odor-free stays.”
A Simple, Profitable Solution for Hotels
FreshAir Certified represents a low-cost, high-impact solution for properties seeking to stand out in a competitive marketplace. With the demand for wellness-focused travel on the rise, this program positions hotels to exceed guest expectations while driving incremental revenue.
For more information about FreshAir Certified, visit www.freshairsensor.com.
