Group sourcing through the Cvent Supplier Network hit a record high in 2024, surpassing pre-pandemic levels for the first time
Feb 19, 2025
The platform facilitated approximately $16.5 billion in group business volume, driven by a 16% increase in room nights compared to 2019. Early trends in 2025 suggest continued momentum, highlighting the growing demand for AI-powered solutions to help hotels manage increasing RFP volumes.
Key takeaways
- Surging group business: CSN sourced $16.5 billion in group business volume in 2024, exceeding pre-pandemic levels.
- Rising demand for in-person meetings: Nearly 90% of planners expect more in-person meetings in 2025, reinforcing the importance of live events;
- Bigger budgets: 70% of planners anticipate higher budgets for expanded event programs in 2025;
- Venue demand soars: 49% are sourcing special event venues, up significantly from 17% in 2023, reflecting a focus on unique attendee experiences;
- Faster RFP responses expected: 80% of planners want hotels or venues to respond to RFPs within four days;
- Converging group & gransient business: 70% of planners now also handle their company’s preferred transient hotel programs, making integration essential for hotels.
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