Key trends, technologies and insights to watch at the world’s biggest travel show
Feb 26, 2025
ITB Berlin, the world’s largest travel trade show, is fast approaching, bringing together hospitality and travel professionals to discuss innovations, explore global tourism trends and foster networking opportunities. With more than 400 expert speakers and 24,000 attendees, this year’s event will focus on cutting-edge technologies, sustainability in tourism, economic shifts and new business models in the travel industry. Here’s a summary of what to expect at ITB Berlin 2025.
Key takeaways
- Emerging technologies: Key discussions will focus on AI-driven innovations that are transforming guest experiences, operational efficiencies and revenue strategies. Key topics include predictive analytics, hyper-personalization, and the integration of automation, data-driven decisions, and generative AI;
- Sustainability and eco-tourism: Eco-conscious travelers are driving demand for sustainable accommodations. ITB Berlin will explore the latest practices in responsible tourism, balancing profitability with environmental responsibility, and keeping up with evolving regulations and ESG compliance;
- Economic shifts: Despite economic uncertainties, the hotel industry remains resilient. Attendees will engage in conversations about adapting to changing market dynamics, evolving traveler preferences and innovative strategies for success;
- New business models and distribution: Digital transformation continues to shape the hospitality industry. Expect discussions on direct bookings, OTA strategies, subscription-based travel services, and the evolution of metasearch and super apps;
- Diversity and inclusion (DEI): DEI trends in the travel industry will be a key topic, with discussions on how to provide inclusive experiences, combat bias and drive growth opportunities in a diverse marketplace;
- Innovative event approaches: ITB Berlin will introduce new initiatives such as ITM Change Laboratories, curated trade visitor tours and the ITD Travel & Tourism Report to help attendees engage with industry trends and data-driven insights;
- Must attend sessions: Keynotes and panels on topics such as AI in travel, sustainability in tourism, and the 2025 economic forecast will provide valuable insights on how to navigate the changing landscape of the hospitality and travel industry.
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