How HBX Group is leveraging technology, strategic partnerships, and market expansion to lead the B2B travel sector
Mar 5, 2025
As the travel industry continues to evolve, the B2B travel sector is positioning itself for substantial growth, surpassing global economic expansion. HBX Group, the parent company of Hotelbeds, has reaffirmed its commitment to leading this space through technology-driven solutions, strategic market positioning, and a focus on long-haul travel distribution. In an interview with TravelDaily, Carlos Muñoz Capllonch, Chief Commercial Officer of HBX Group, outlined the company’s strategy, competitive positioning, and growth outlook, highlighting Asia—particularly China—as a key area for future expansion.
Key takeaways
- Technology as a differentiator: HBX is investing heavily in AI and big data to streamline travel experiences, improve transaction efficiency, and enhance customer satisfaction;
- Strategic positioning with OTAs: Rather than competing directly with OTAs like Booking.com and Expedia, HBX focuses on international long-haul travel, complementing the domestic and short-haul strengths of OTAs;
- Market consolidation approach: While acquisitions have played a role in HBX’s growth, the company sees partnerships and technological investments as equally vital for maintaining its competitive edge;
- Asia and China as growth drivers: With China’s outbound travel recovering and its inbound market expanding, HBX is investing in local hubs and product offerings to cater to evolving travel preferences;
- Future outlook: HBX remains committed to the B2B sector, leveraging innovation and partnerships to support travel businesses, rather than entering the B2C space.
Get the full story at China Travel News
