WATCH: How Burger King UK is Leveraging AI in the Drive-Thru

This article was written by Hospitality Technology. Click here to read the original article

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At MURTEC 2025 Experience Matters, SoundHound AI demonstrated how Burger King UK is leveraging its AI in their drive-thrus.

At MURTEC 2025, Experience Matters, Hospitality Technology caught up with SoundHound AI’s VP, Partnerships  Mike Lauricella for a booth tour and demo of its groundbreaking AI that’s powering restaurants’ drive-thrus and phones.   

Restaurant Challenges 2:50

Restaurants find it a challenge to hire and retain employees. AI helps lessen the load for existing employees, enabling them to focus on food quality and deliver  outstanding customer service.

Employees like working with AI solutions; they help create a calmer work environment, Lauricella explains.  

Burger King UK implementation 3:17 

Experience Matters!

This was just one of many notable highlights from MURTEC 2025. 

Stay tuned for more recaps on  hospitalitytech.com and featured in HT Alert.  

Please click here to access the full original article.

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