How LA´s Otonomus Hotel is redefining the guest experience with personalization and human touch
Apr 10, 2025
The Otonomus Hotel, set to open in July 2025 in Las Vegas, is poised to be the first AI-powered hotel in the U.S., offering an innovative approach to guest experience. Philippe Ziade, the founder and CEO, shares an exclusive look into the technology and concepts behind this groundbreaking hotel. Drawing from his background in real estate development and engineering, Ziade has crafted an AI-driven experience where guests can customize their stay through an advanced booking engine and personalized interactions, creating a seamless, tailored environment.
Key takeaways
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AI-powered customization: The hotel’s AI technology personalizes each guest’s experience by collecting data from social media and interactive games, allowing for a customized stay in terms of room preferences, amenities, and service levels.
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Attribute-based selling (ABS) model: Guests can choose soft attributes like noise levels and housekeeping frequency to enhance their stay, giving them more control over their experience.
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Data-driven personalization: AI continuously refines guest profiles, making predictions about their preferences and behaviors, even analyzing spending patterns for future improvement.
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In-house technology development: Otonomus developed its tech stack internally to ensure data control and seamless integration, addressing issues with third-party systems that often fail to communicate effectively.
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Human-AI harmony: Despite the advanced tech, the hotel emphasizes that AI is meant to enhance, not replace, human interactions. Staff will be trained to provide personal, empathetic service that complements the technology.
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