June 28 is no ordinary date.
That’s when the European Accessibility Act (EAA) officially kicks in. And if your hotel website serves guests in the EU, you’ll want to pay attention—because this isn’t a suggestion. It’s the law.
The EAA mandates that all digital products and services—including travel and e-commerce websites—must be accessible to people with disabilities, particularly those with visual impairments.
This isn’t about “nice to have” anymore.
It’s a legal requirement, and the consequences are real:
- Fines up to €60,000
- Imprisonment up to 18 months
Why now? Because nearly 100 million people in the EU live with some form of disability. That’s a massive audience your website may be excluding—unintentionally, but critically.
At SHR, we’ve identified five essential upgrades every Vision platform site needs to meet compliance:
- Keyboard navigation (including “skip to content”)
- ARIA labels for screen readers
- Text and contrast adjustment tools
- AI-driven image descriptions
- Accessibility-first tabbing structure
These features aren’t just about avoiding penalties.
They’re about opening the digital doors of your hotel to everyone.
We’re rolling out these updates automatically for Vision clients starting [insert date]. The cost is €1,200, billed in four monthly payments. Opting out means assuming full liability.
The deadline is real. The risk is real. The opportunity is even bigger.
