Marriott International has signed an agreement with Verkehrsbuero Hospitality to open five hotels in Austria under the Tribute Portfolio, AC Hotels and Four Points Flex by Sheraton brands. The deal will add more than 1,100 rooms and expand Marriott’s presence in the country.
All five hotels will be conversions from existing properties currently operating under Austria Trend Hotels, a brand owned by Verkehrsbuero Hospitality. Four of them will rebrand as Four Points Flex by Sheraton, marking the brand’s debut in Austria. One hotel will become dual-branded with AC Hotels, and another will join the Tribute Portfolio.
“As a company, we have developed a conversion-friendly platform, and these new hotel signings are a testament to the trust owners and franchisees have in Marriott International and the reputation of our world-class brands. Austria is an important growth market for the company, and we continue to see opportunities to further diversify our portfolio in the country. We are particularly looking forward to growth in the affordable midscale segment with Four Points Flex by Sheraton,” said Jerome Briet, chief development officer, Europe, Middle East & Africa, Marriott International.
Austria Trend Hotel beim Theresianum is expected to become Four Points Flex by Sheraton Vienna Hauptbahnhof by the third quarter of 2025. Austria Trend Hotel Salzburg Messe will convert to Four Points Flex by Sheraton Salzburg Messe. Austria Trend Hotel Anatol is expected to reopen as Four Points Flex by Sheraton Vienna Mariahilf in 2026. Austria Trend Hotel Ananas will become a dual-branded property under Four Points Flex by Sheraton Vienna Naschmarkt and AC Hotel by Marriott Vienna Naschmarkt.
The historic Parkhotel Schönbrunn will be rebranded under Marriott’s Tribute Portfolio. The hotel is located near Schönbrunn Palace and will retain its existing character.
“We are delighted about our new agreement with Marriott International. With this recent signing, we have gained a strong global collaborator with whom we can strategically develop our hotel portfolio. As an experienced hotel operator in Austria, we combine our long-standing expertise with Marriott’s global reach to provide guests from around the world with outstanding hospitality experiences,” said Martin Winkler, CEO of Verkehrsbuero.
Marriott currently operates 21 hotels in Austria, totaling nearly 4,000 rooms across 14 brands, including The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Sheraton, Le Méridien, Renaissance Hotels, Autograph Collection, Tribute Portfolio, Design Hotels, Residence Inn, AC Hotels, Moxy Hotels, Courtyard and Four Points.
