For a long time, revenue management felt like something only the big hotel chains could afford to do well. They had deep pockets, fancy proprietary data systems, and entire teams dedicated to crunching data and forecasting demand.
But times have changed.
Today, independent hotels no longer have to sit on the sidelines. With powerful revenue management systems (RMS) now more accessible than ever, even smaller teams can tap into data-driven revenue strategies that used to be out of reach.
In fact, revenue management has become not just accessible — but essential — for independent properties looking to stay competitive and grow profitably.
Technology has changed the game for independent hotels
One of the biggest shifts in hospitality in recent years has been how technology has leveled the playing field. Tools that were once exclusive to big-name brands are now within reach for independents of all shapes and sizes.
Take our RMS, for example. Through partnerships like Advance with Amadeus, you can access enterprise-grade forecasting, pricing, and market intelligence.
What does that mean in practice? Instead of relying on gut feeling or outdated reports, you can make dynamic pricing decisions in real time based on live competitor performance and market demand.
We also bring in data from a whole network of trusted partners: Lighthouse, PredictHQ, The Hotels Network, CoStar, ReviewPro, and others – giving you a complete view of what’s happening in your market.
No more juggling spreadsheets or pulling reports from five different platforms. Say hello to consolidated insights you can actually use.
You don’t need a revenue master on staff
One of the most common myths we hear? That RMS is “too advanced” for independent hotels without a dedicated revenue expert.
It’s an understandable concern. Building an in-house revenue team or hiring a seasoned manager can be expensive. But here’s the good news: you don’t need one.
Our award-winning product and client success team – recognized as the best RMS by the HotelTechAwards four years in a row – will guide you through every step: setup, strategy, implementation, and beyond.
So even if you’ve never used a RMS before, you can get up and running quickly, with full confidence and expert support. It’s like having a revenue pro on your team, without the overhead.
With this white-glove support, you can implement enterprise-grade revenue strategies from day one, regardless of your team size or technical know-how.
Revenue strategy isn’t just for the “big guys”
The old model, where RMSs were reserved for brands with massive infrastructures and legacy systems, is quickly becoming outdated.
Our platform is cloud-based, scalable, and incredibly intuitive, meaning you can tap into the same level of automation, optimization, and intelligence as global hotel groups.
And because all your data lives in one easy-to-use platform, making fast and informed decisions is simpler than ever. No more second-guessing. Just smarter pricing, better forecasting, and more profitable outcomes.
What used to be aspirational is now accessible, affordable, and essential for independents competing in today’s fast-moving market.
Why being independent is now an advantage
Here’s something you don’t hear every day: being an independent hotel can actually be a competitive advantage, especially when it comes to revenue strategy.
Think about it. While big chains often have to navigate corporate approvals, legacy systems, and standardized procedures, independents can act fast. You can adapt pricing, launch promotions, and shift strategies in real time based on demand signals.
With our data and tools at your fingertips, you’re not just keeping up with the big guys, you’re often moving faster.
Plus, you have the freedom to personalize guest experiences and get creative with your offerings, without being bound by brand rules.
That agility, combined with cutting-edge revenue intelligence, puts independents in a powerful position to compete — and win.
What this means for you
Revenue management isn’t just a nice-to-have anymore. It’s a must-have, even (and especially) for independent hotels.
Thanks to platforms like our RMS, supported by best-in-class partners and client success teams, you don’t need a massive budget or an in-house team to drive results.
With the right tools and support, independents can unlock the kind of strategic insights and agility that big chains can only dream of.
That’s the beauty of where hospitality is headed: everyone gets a seat at the table.
