A new study reveals that flexible work, tech-driven training, and open communication are key to attracting and retaining Generation Z employees in the hospitality industry
May 27, 2025
Hotels are confronting a fresh staffing challenge as Generation Z enters the workforce with new values and expectations. A recent study published in the Journal of Human Resources in Hospitality & Tourism offers insight into what motivates this younger generation and how the industry must evolve to meet their needs. Through focus groups with students, educators, and professionals, researchers Georges El Hajal and Erwin Losekoot highlight a path forward for hospitality employers aiming to build sustainable, Gen Z–friendly workplaces.
Key takeaways
- Flexibility and transparency: Gen Z favors adaptable schedules and open, non-hierarchical communication over rigid structures.
- Modern learning approaches: Hands-on, tech-integrated training resonates more with Gen Z than traditional methods.
- Stakeholder collaboration: A joint effort between schools, industry, and policymakers is essential for crafting effective talent strategies.
- Industry impact: These shifts can help boost recruitment, engagement, and long-term retention as the workforce evolves.
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