Engine, a business travel platform used by more than 1 million travelers, has launched Insights+, a premium analytics suite aimed at giving hotel revenue managers a real-time edge in pricing, distribution, and market benchmarking. The new offering is part of Engine’s Partner Hub, already adopted by more than 30,000 U.S. hotels.
With travel demand rising, but revenue managers still lacking confidence in current analytics tools, Insights+ is designed to fill that data gap. According to Engine’s internal survey, 69% of revenue leaders say current analytics fall short when preparing budgets, even as 80% expect to raise ADR and 67% anticipate occupancy growth in 2025.
Insights+ tackles that problem by combining proprietary booking funnel data, competitive benchmarking, and demand forecasting into a single reporting layer, accessible within Partner Hub.
Key features include:
- Demand Forecasting: Forward-looking projections to adjust availability and pricing ahead of demand shifts, especially in high-value business travel segments.
- Competitive Benchmarking: Real-time insights into how competing hotels are pricing, what amenities they’re promoting, and how they’re capturing share.
- Business Segmentation: Breaks down market opportunity by industry, company size, and travel spend—helping revenue teams target high-value verticals.
- Funnel & Price Forecasting: Tracks booking funnel performance against regional competitors, offering visibility into ADR trends and conversion rates.
Why This Tech Launch Matters:
1. It Turns Data Into Strategy Without Heavy Integration Work
Insights+ lives within Engine’s Partner Hub platform, making it a plug-and-play option for hotels already using Engine. For IT leaders wary of heavy implementation timelines or complicated integrations, this tool offers a fast path to actionable intelligence—no overhaul required.
2. It Closes the Gap Between Revenue Strategy and Real-Time Data
Traditional revenue management tools often rely on stale data or manual updates. Insights+ offers access to first-party business travel data from Engine’s platform, enabling more accurate forecasting and dynamic pricing decisions based on how a property is really performing versus the market.
3. It Helps Break Down Silos Between IT, Revenue, and Marketing
By visualizing pricing trends, amenity positioning, and conversion funnel data, this tool gives cross-functional teams a shared lens on what’s working and where to focus next. This type of unified insight is increasingly critical as hotels push for tighter alignment between commercial strategy and tech investment.
4. The Business Travel Focus Is a Smart Differentiator
While many hotel tools center on leisure guests, Insights+ is built for business travel demand, where margins are often higher and lead times more predictable. That makes it particularly relevant for corporate-focused properties or chains looking to grow weekday revenue and build resilience across market cycles.
5. It’s a Signal of Growing Competition in Hospitality Data Platforms
As vendors like Engine double down on analytics, IT decision-makers should keep an eye on how next-gen data platforms are consolidating performance, pricing, and segmentation into a single pane of glass. Choosing flexible partners now could give hotels a leg up as pricing strategy becomes more dependent on live market intel.
