With STAAH’s booking engine and Get Google, Hotel Royal Hoi An in Vietnam turned things around—now more than half their bookings come direct!
Nestled in the heart of Vietnam’s cultural capital, Hotel Royal Hoi An – Gallery is more than just a place to stay, it’s a story waiting to be experienced. Each corner of the hotel celebrates adventure, romance, history, and nature, offering guests a unique opportunity to soak in the magic of Hoi An through the lens of local charm and luxury. With 187 elegant rooms and suites, the property sets the perfect backdrop for memorable stays filled with inspiration and discovery.
The Challenge
Before partnering with STAAH, the hotel faced a critical gap in its digital infrastructure: several weeks without a booking engine. This downtime had a clear impact, direct bookings dropped, and online traffic wasn’t converting.
“We were missing out on opportunities, and it showed. Not having a booking engine for even a short period created a ripple effect on our performance,” shared the team.
But that changed quickly, with STAAH.
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The STAAH Solution
Hotel Royal Hoi An – Gallery integrated STAAH’s Booking Engine, Get Google and Payment Gateway into their digital ecosystem—and the results were swift and impressive.
Booking Engine: A Channel That Delivers
STAAH’s Booking Engine didn’t just fill a gap—it quickly became a top-performing distribution channel. Within just weeks of going live, it began functioning like a standalone online travel agent (OTA), consistently delivering strong results.
The booking engine now contributes around 25% of total new room night bookings each week. It offers a seamless guest experience and mobile-first design improve conversions. Based on dynamic pricing, a pooled inventory system and armed with smart pricing features, it offers flexibility to create and upsell services directly—think spa treatments, transfers, or late check-out
“The booking engine exceeded expectations. It’s fast, reliable, and gives us the control we were missing.”
Get Google: Tapping into Intent-Driven Traffic
One standout performer has been STAAH’s Get Google feature. It allows the hotel to appear directly in Google Hotel Ads and search results—with real-time rates and availability shown to potential guests right at the point of decision.
Get Google drives nearly 30% of weekly bookings through the booking engine by tapping into the high-converting organic traffic without relying on OTAs. By seamlessly integrating to Google, the hotel’s visibility across search and maps is boosted.
“Get Google has been a valuable tool in our direct booking strategy—it’s consistent, effective, and easy to manage.”
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Speed, Flexibility and Control
The hotel team also praised the STAAH extranet for its clean interface and lightning-fast performance. One feature that stood out? The bulk update tool—a real time-saver that simplifies managing rates, availability, and restrictions across multiple date ranges.
“It’s simple, fast, and incredibly efficient. With the bulk updater, we manage pricing in minutes, not hours.”
The STAAH Experience
From the very beginning, the experience with STAAH’s Vietnam team has been smooth and supportive. The onboarding process took just two weeks, and all systems were up and running without a hitch.
“We’re genuinely impressed by the support and professionalism. STAAH feels like a true partner, not just a tech provider.”
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The Results
Since implementing STAAH, direct bookings for Hotel Royal Hoi An – Gallery recovered—and now thrive with the booking engine delivers more than 25% of weekly room night bookings. Nearly 30% of direct bookings comes via Get Google. OTA performance has lifted thanks to a stronger overall distribution strategy.
With STAAH now an integral part of its distribution strategy, Hotel Royal Hoi An – Gallery is well-positioned to grow its direct business even further—while offering a seamless experience for guests from first click to check-in. It has gained full control over their digital presence and guest journey.
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