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BWH Hotels expands its presence on Germany’s North Sea Coast

  • k.fytaki
  • 17 June 2025
  • 2 minute read
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This article was written by HospitalityOn. Click here to read the original article

Over the next twelve months, the hotel will undergo extensive renovations to align with Best Western’s full brand, further enhancing its appeal to both business and leisure travelers. Located in the heart of Wilhelmshaven, the hotel offers 74 rooms across four categories, catering to a diverse range of guests. Moreover, the hotel will boast a lobby with complimentary coffee and tea.  Concerning the amenities, the hotel will include a restaurant anda bar. 

« Wilhelmshaven is a promising location – both in terms of tourism and business. With the new hotel and our partner Beepartment, we are focusing on growth, quality, and a clear brand positioning on the North Sea coast,” –  Marcus Smola, Managing Director of BWH Hotels Central Europe. 

The hotel’s central location makes it a suitable base for visitors, given Wilhelmshaven’s significance as Germany’s largest deep-sea port and its maritime research and educational institutions. Additionally, the hotel’s proximity to public transportation and the city’s largest parking garage provides added convenience for guests.

Sure Hotel Collection by Best Western continues to expand its footprint in Europe with new additions in Germany and the UK. In Germany, the brand has enhanced its presence in the Stuttgart metropolitan area with the inclusion of the Hotel Azenberg Stuttgart, expanding its portfolio in this key market.

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Meanwhile, in the UK, BWH Hotels has made a significant move as the Lakeland Kendal hotel in Cumbria and the Casa hotel in Yateley, Hampshire, both joined the Sure Hotel Collection by Best Western. 

The hotel, operated by beepartment GmbH, a company with previous experience in managing Best Western properties, aims to attract both business professionals and North Sea vacationers.

Best Western Hotels & Resorts

Best Western

Best Western Hotels & Resorts

Hotel Group

  • Best Western Hotels & Resorts
    United-States

  • Offres d'emplois
    1 current job offer

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