Amadeus has partnered with Microsoft and is leveraging OpenAI’s models on Azure to develop a suite of AI integrations that enhance its hospitality portfolio. The two latest AI tools will provide hoteliers with access to insights and improve the efficiency of group bookings.
Amadeus Advisor Chat and Demand360
To help hoteliers stay agile and respond to the travel industry, Amadeus is integrating Advisor Chat, its Gen AI chatbot, into its Demand360 data product. Powered by Azure OpenAI, Advisor chat offers immediate access to insights for teams across various functions, including sales, operations, marketing, and distribution.
Demand360 currently captures a view of the hospitality market to inform hotel strategies. Based on insights from 44,000 hotels and 35 million short-term rental properties, Demand360 provides a 12-month, forward-looking view of a hotel’s occupancy and its market ranking as well as two years of retrospective data.
Amadeus Advisor chat was rolled out to Amadeus Agency360 in 2024. In the year since, customers have received insights. In some cases, Amadeus Advisor has saved analysts approximately a day each week because the bulk of requests can now be handled by the wider team.
Amadeus plans to make Advisor available within Microsoft Teams.
Email to RFP
Amadeus is introducing new AI functionality, Email to RFP, within MeetingBroker to help hotels streamline the handling of inbound group booking requests, which is a growing segment of the market.
With Email to RFP, customers will be able to email inbound RFPs to MeetingBroker, where AI is then used to evaluate it and create an instant RFP response. To provide accurate, up-to-date information that is specific to each location, Email to RFP will be trained to retrieve additional, relevant information from reliable sources. Email to RFP is powered by Azure OpenAI.
This builds on the current functionalities of Amadeus MeetingBroker, a centralized hub for managing all group inquiries, no matter how or where they originate. By consolidating leads into a single workflow, MeetingBroker helps hotel sales teams respond faster, reduce missed opportunities, and convert more business.
Amadeus plans to introduce individual AI agents for each of its products, helping travel companies to gain value by answering queries more quickly. Amadeus is also working to develop AI agents that will draw on multiple sources when responding to queries, unlocking new levels of insight from across Amadeus’ portfolio.
“As an industry, we’re at an important juncture where the next year of AI development and implementation will shape decades of travel and hospitality. It’s becoming increasingly clear that AI is here to make sense of complexity and support productivity in order to enhance efficiency, return on investment, and ultimately increase conversions,” says Francisco Pérez-Lozao Rüter, president of hospitality, Amadeus.
