Agilysys, Inc., a global provider of hospitality software and services, announced at HITEC 2025 Intelligent Guest Profiles – a transformative advance in how hotels and resorts harness robust guest data across Agilysys hospitality solutions to drive personalized service, smarter upselling, ancillary revenue and deeper loyalty.
Intelligent Guest Profile Services (IGPS) technology is powered by Agilysys guestsense.ai to provide a powerful, consistent, unified guest data search interface across all Agilysys hospitality applications. Guestsense.ai’s contextual intelligence prioritizes results — beyond simple alphabetical sorting – to more accurately anticipate which guest a staff member is searching for based on characteristics such as “already in-house,” “upcoming reservation” or “recently checked out.” Profiles surface aggregated multi-amenity spend data, are easily accessed by staff and appear consistently across applications – advantages not possible with disparate software and siloed data.
IGPS unified search is enabled for Agilysys PMS systems (Versa, Stay and LMS) and across Agilysys ancillary revenue-related systems, including Spa, Golf, Reserve Dining and Activities, Membership and Book4Time.
While other “unified” guest profile approaches typically share minimal information such as name, address, email and phone number, Agilysys Intelligent Guest Profiles leverage a services-based architecture with “subscribe and sync” capabilities to continuously collect and share real-time behavioral, transactional and preference data across Agilysys software applications and properties, creating a complete view of each guest from a “single pane of glass.” Intelligent Guest Profile services track and store data well beyond other guest profile offerings, and then make these insights accessible at every touchpoint. Data includes photos, preferences, detailed itineraries, related guest profiles and member and/or loyalty status.
Intelligent Guest Profiles also aggregate each guest’s spending data and Recency, Frequency and Monetary (RFM) value metrics across transactions during each stay and over time so hoteliers can assess each guest’s lifetime value. This behavioral data meaningfully improves personalized revenue management and optimization strategies. Consistently aggregating and sharing data in this way lays the groundwork for making more sophisticated use of Artificial Intelligence (AI) and machine learning in predictive and prescriptive guest promotion, retention and loyalty programs.
Intelligent Guest Profiles unlock these advantages for hoteliers:
- Closer connections between staff and guests resulting from intuitive, easy access to guest data that provides deeper insights than what staff members can gain from less sophisticated profile technology
- Elevated personalized guest experiences far beyond what previously has been possible
- Smarter upselling in real-time at scale, driving higher Revenue per Guest
- Superior guest satisfaction and loyalty resulting from more meaningful personalized service across all touchpoints
- Enhanced staff efficiency gained through intuitive, consistent access to guest intelligence across the property
- The ability to replace “one-size-fits-all” guest relationships with data-driven, curated ones blending digital and high-touch interactions that are both personal and profitable
“Intelligent Guest Profiles represent a quantum leap forward in how guest data is collected, shared and used,” said Rohith Kori, Senior Vice President, Corporate and Product Strategy for Agilysys. “The services-based, synchronized and aggregated data collection and sharing powered by guestsense.ai is light years ahead of the approaches other software providers have used in attempts to create unified guest profiles. The Agilysys Intelligent Guest Profile services technology meaningfully raises the bar for intelligently collecting and leveraging guest data to elevate personalized service and revenue across properties and amenities,” he added.
HITEC 2025 attendees can learn more about Intelligent Guest Profiles in two ways:
- Visit Agilysys in Booth #1611 during the June 17 – 19 HITEC exhibition days
- Attend How Intelligent Guest Profiles Make Hospitality Moments Matter: The Guest Perspective, presented by Rohith Kori on Wednesday, June 18, 11:15 a.m. – 11:45 a.m. in the Exhibit Hall, Tutorial Stage A: Booth 801
