A pulse on the U.S. leisure traveler: Quarterly insights, emerging trends
Throughout 2025, Phocuswright is conducting a quarterly online survey of U.S. adults who have internet access and engage in leisure travel. This robust, ongoing research initiative offers a timely lens into the evolving preferences, behaviors, and attitudes of American travelers.
Each edition highlights a different facet of the travel experience—spotlighting emerging trends, key consumer segments, and the forces shaping the market. From technology adoption and booking patterns to shifting sentiment and spend, this research tracks what matters most to today’s travelers.
This quarter’s focus: payments, in-destination spending and transportation preferences all by age. Start digging into the insights.
Phocuswright Open Access: Insights without limits
The Open Access research subscription delivers company-wide access to Phocuswright’s full library of expert analysis and interactive data tools—empowering teams to spot trends early, act decisively, and lead with confidence in a data-driven industry.
