New tools help hotels scale guest review replies with brand-consistent, time-saving AI drafts
Jul 3, 2025
Shiji has introduced a powerful upgrade to its ReviewPro Reputation AI Responses tool, empowering hotels to respond to guest reviews more efficiently and in a tone consistent with their brand. The upgraded system enables hotels to generate context-rich, personalized response drafts at scale, helping teams maintain high response rates while focusing more on in-person guest service. Early results are promising: HM Hotels responded to over 82% of 661 reviews in just one month, achieving a 100% response rate on major platforms like Google and Booking.com, and addressing neutral or negative reviews in under 2.7 days.
Key takeaways
- Custom tone and format options: Hoteliers can now choose from four distinct tones—formal, friendly, empathetic, and the new “Business Casual”—to reflect their brand voice.
- Faster, scalable review management: A new bulk reply feature allows contextual responses for 20+ reviews to be generated with one click.
- Full editorial control: Every AI-generated response is a draft, ensuring hoteliers can edit and approve before publishing.
- Enhanced workflow tracking: New filters and “AI Response Generated” tags provide transparency and oversight into which reviews have been addressed.
- Real-world efficiency gains: In early trials, hotels have significantly improved response times and maintained full coverage across major review platforms.
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