The hotel aims to create a vibrant urban meeting place, combining workspaces during the day with local art, music, and social events in the evening. This development is part of a broader revitalization of an existing hotel and marks a significant milestone for SV Hotel, which is expanding its portfolio through a collaboration with Hyatt.
“We are well versed in the lifestyle hotel industry and are delighted to welcome Me and All Hotels, a forward-looking brand that’s at the cutting edge of the industry, into our portfolio. We are extremely proud that Hyatt selected us as a partner to operate the new hotel, particularly due to our stability and corporate background,” – Marco Meier, Managing Director of SV Hotel.
The hotel is designed to reflect the urban lifestyle, with amenities such as box-spring beds, high-speed Wi-Fi, and a minibar in each room. Guests will also benefit from 60 underground parking spaces.
The opening of Me and All Hotel Berlin East Side is part of Hyatt’s efforts to expand the Me and All Hotels brand across Europe, with a particular focus on neighborhood-oriented, dynamic properties that appeal to both travelers and locals.
“Me and All Hotels is a strong, conversion-friendly brand with significant expansion potential in Europe, and we are delighted to welcome a new operator to the brand for the first time since the acquisition,” “We are confident that the talented team at SV Hotel will position Me and All Hotel Berlin East Side as the ‘place to be’ in its neighborhood and look forward to a great example of the value this brand can deliver for guests, owners, and operators.” – Felicity Black-Roberts, SVP Development at Hyatt.
SV Hotel’s commitment to the brand is further demonstrated by another upcoming Hyatt collaboration: the Hyatt Centric Altstadt Hamburg, scheduled for late 2026. The new hotel in Berlin is expected to be a key addition to the city’s hospitality landscape, offering a blend of modern design and community engagement.
Furthermore, Me and All Hotels is expanding beyond Germany with the upcoming opening of the Me and All Hotel Flims, located in the Grisons Alps, Switzerland. This marks an important milestone for the brand, which is now part of Hyatt’s Lifestyle portfolio.
