For decades, the in-room hotel television was a static fixture — a necessary amenity, but little more than a cost center. The same could be said for digital signage in public spaces: useful for conveying information but rarely viewed as strategic.
That’s no longer the case.
Today’s most forward-thinking hoteliers are turning these displays into revenue-generating, efficiency-driving business tools — enhancing the guest experience, streamlining operations, and opening new paths to profitability. And perhaps more importantly, they’re beginning to think of TVs and digital signage not as endpoints, but as platforms for engagement, personalization, and growth.
The Guest Journey Is Personal — In-Room Tech Should Be, Too
Today’s guests expect to bring their personal content and preferences with them wherever they go — and that includes the hotel room. Casting from a phone or tablet to the in-room TV isn’t a novelty anymore. It’s a basic expectation.
Whether streaming a favorite show on Netflix, casting a workout app, or sharing vacation photos with family, guests want to interact with the TV the same way they do at home. That means casting support for both Apple AirPlay and Google Cast — not just one or the other — is no longer optional.
This functionality isn’t just about convenience; it’s about loyalty and satisfaction. Hotels that make it easy for guests to personalize their stay win more return visits and better reviews. Hotels that don’t risk falling behind.
And while many display vendors offer one casting option or the other, LG supports both embedded AirPlay and Google Cast — giving hoteliers peace of mind that they’re meeting the full range of guest preferences, with no compromise, and without requiring them to install additional hardware.
From Screens to Revenue Engines
Beyond personalization, modern in-room hotel TVs and public displays are evolving into active revenue drivers. Dynamic ad insertion, branded partner promotions, and real-time upsell offers are just a few of the ways hotels are monetizing their screens today — and doing it in a way that’s seamless and unobtrusive.
This evolution is being powered by platform-based display ecosystems that enable content delivery. Hotel operators can push real-time specials, promote high-margin services, or advertise upcoming events — all managed from a central interface.
The result: a screen that not only enhances the guest experience but also contributes directly to the bottom line.
Efficiency and Safety That Scale
Just as important as revenue is the role displays now play in operational efficiency. From energy management and remote provisioning to asset tracking and safety alerts, connected displays can now integrate with third-party services that help hotels operate through the same screen infrastructure.
And thanks to advances in web-based management, staff will soon be able to update and configure TVs with a smartphone or tablet — often without even entering the room. That translates into reduced labor, faster deployment, and greater consistency across properties.
The Power of a Single-Source Partner
As display strategy becomes more central to hospitality operations, hotel owners must think carefully about the partners they choose. It’s not just about product — it’s about platform, integration, service, and scalability.
Working with a provider that can deliver everything from entry-level hotel TVs to premium OLED displays, plus a full suite of digital signage and software solutions, simplifies the entire lifecycle: procurement, support, training, and upgrades.
Instead of managing a patchwork of vendors, hoteliers benefit from a single-source solution — one that supports consistency across properties, reduces complexity, and helps them scale smarter.
A Platform Approach That Unlocks Possibility
Modern hotel display ecosystems — like LG’s Pro:Centric® platform, including LF Pro:Centric Direct, LG Pro:Centric Cloud, and the latest addition, LG Pro:Centric+ — exemplify how flexible, extensible infrastructure enables hotel brands to do more with each screen.
Pro:Centric+ introduces an open architecture that allows best-in-class third-party services to run natively, enhancing personalization, safety, and monetization — all while simplifying setup and support.
But the core idea is not product specific. It’s strategic: choose a platform, not just a display. And choose a partner who’s helping to create the future of hospitality.
Think Beyond the Screen
In a market where every guest touchpoint matters and every dollar of spend counts, reimagining the role of hotel displays isn’t just smart. It’s essential.
When hoteliers view in-room TVs and public display digital signage as strategic platforms — not just utilities — they unlock new ways for hotels and brands to drive revenue, increase efficiency, while delivering the kind of personalized, modern experiences today’s travelers expect.
And when they align with the right technology partner — one who can support them throughout the guest journey — they position themselves for long-term success.
The technology is ready. The opportunity is real. The only question is whether your screens are working hard enough for your business.
