eviivo, a property management system (PMS) provider, has launched a new feature that fully integrates WhatsApp and SMS messaging into its AI-powered Guest Manager. This enhancement allows hospitality businesses like hotels and short-term rentals to manage all guest communications from a single, unified inbox, including messages from WhatsApp, SMS, email, and online travel agencies (OTAs).
The company highlights the effectiveness of text-based communication, noting that text messages have a 98% open rate—nearly five times higher than email—which helps operators deliver urgent updates and important information more reliably. The integration is designed to cater to regional communication preferences, prioritizing WhatsApp in Europe and SMS in the U.S., with an automatic fallback to SMS if a guest is not on WhatsApp.
Pilot users have reported significant benefits, including time and cost savings by eliminating the need for separate messaging applications, with one property manager noting potential savings of around £300 per month. Testimonials from operators in the US, UK, and France praise the feature for improving their ability to connect with guests, particularly those who may not check emails while on vacation. This new functionality builds upon eviivo’s award-winning Guest Manager platform to further streamline operations and enhance the guest experience.
