Hospitality company OYO has partnered with IBS Software to accelerate its digital transformation globally.
This will include OYO and its portfolio brands including Sunday, Belvilla, Dancenter, Traum, Check My Guest, Motel 6 and Studio 6.
The collaboration areas include exploring partnerships to offer packages including hotel stays, airline reservations, ground transportation, and activities. Expanding its current offering further.
OYO hopes to enter the resorts segment through leveraging IBS’s proprietary software.
Another key focus will be integrating membership programmes across OYO’s homes and hotels brands, enabling guests and owners in regions such as Europe, the UK, Southeast Asia, India, the US, and Mexico.
Through the deployment of IBS Software’s iStay platform, the company hopes it will unlock new operational efficiency, guest satisfaction, and revenue performance.
The accommodation chain will use iStay CRS, IBS’ platform that manages content, pricing, and availability across all channels in real time.
It includes property configuration tools, corporate and group sales management that will drive conversion across direct and assisted sales channels.
The CRS will continue to integrate seamlessly with OYO’s broader tech ecosystem.
“IBS Software being a global leader in travel and transportation technology, has been a partner in our journey,” said Shashank Jain, group head of technology and online revenue of OYO.
“As we grow our footprint globally the iStay platform provides the reliability, flexibility, and intelligence we need to deliver exceptional guest experiences while maximizing profitability for our hotel owners.”
Jitendra Sindhwani, chief revenue officer at IBS Software, said: “Our expanded partnership with OYO reflects the strong alignment between their ambition and our technology.
“With iStay, OYO is positioned to lead the next phase of hospitality innovation, delivering connected, and revenue-optimised guest experiences at scale, with a shared vision to leverage advanced digital capabilities to meet the evolving needs of the hospitality industry.”
