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Founder of Wendy’s FreshAi to Join Presto

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  • 12 August 2025
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This article was written by Hospitality Technology. Click here to read the original article

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Boostly Awarded Patent for Breakthrough Messaging Technology, Ushering in a New Era of Restaurant Marketing
 

Boostly, the marketing platform purpose-built for restaurants, has been awarded a U.S. patent for its proprietary technology that enables restaurants to collect, organize and activate customer data from platforms like POS systems and online ordering providers to power smarter, more personalized messaging.

The patent validates Boostly’s approach to guest data and marketing automation, an approach that’s helping thousands of restaurants turn first-time customers into loyal regulars through intelligent, data-driven communication.

Boostly’s patent empowers restaurants to turn guest data into personalized, compliant messages that boost revenue.

This innovation allows Boostly to:

  • Seamlessly collect guest data (phone numbers, order history, visit frequency, etc.) from platforms like the restaurant point of sale, ordering, and reservation technology
  • Automatically invite guests to opt into marketing campaigns
  • Confirm and honor opt-in consent from integrated systems
  • Group customers based on shared behaviors or preferences
  • Send timely, relevant SMS messages that drive repeat orders

“This patent marks a major milestone not just for Boostly, but for restaurant marketing as a whole,” said Shane Murphy, CEO of Boostly. “We’ve built a system that unlocks the full potential of a restaurant’s guest data. It’s about empowering operators with tools that were previously only available to massive enterprise brands.”

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Unlocking Smarter Guest Engagement

The heart of this patent is about connection, connecting restaurants with their guests in more meaningful, personalized ways. By bridging the gap between where customer data lives and where impactful messaging happens, Boostly helps restaurants of all sizes create better experiences and drive stronger results.

Rather than relying on generic campaigns or mass blasts, restaurants using Boostly can now deliver more behavioral-based messaging at scale, powered by real-time data and guest behavior.

This patent follows a $22 million Series A raise led by PeakSpan Capital. The company has expanded its platform with powerful new products including AI-powered SEO, social media management, and review generation and response, further establishing Boostly as the premier guest engagement platform built for restaurants.

With this patent, Boostly is continuing its mission to level the playing field—giving independent and multi-unit restaurants access to the kind of sophisticated, data-driven marketing once reserved for national chains.

Please click here to access the full original article.

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