๐ ๐ข๐๐ฒ๐ฟ๐ฐ๐ฟ๐ผ๐๐ฑ๐ถ๐ป๐ด ๐ถ๐๐ปโ๐ ๐ท๐๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ป๐๐บ๐ฏ๐ฒ๐ฟ๐ ๐ถ๐ป ๐ฑ๐ฒ๐๐๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป๐,ย ๐ถ๐โ๐ ๐ฎ ๐๐ถ๐ด๐ป๐ฎ๐น ๐ผ๐ณ ๐ฐ๐ฟ๐ฎ๐ฐ๐ธ๐ ๐ถ๐ป ๐ต๐ผ๐ ๐๐ฒ ๐ฝ๐น๐ฎ๐ป, ๐ด๐ผ๐๐ฒ๐ฟ๐ป, ๐ฎ๐ป๐ฑ ๐ด๐ฟ๐ผ๐ ๐๐ผ๐๐ฟ๐ถ๐๐บ
The World Travel & Tourism Council (WTTC) recently released Managing Destination Overcrowding: A Call to Action:
โ
๐๐ฒ๐ ๐ฑ๐ฎ๐๐ฎ:
โข Travel & Tourism contributes nearly $11โฏtrillion to global GDP and supports 357โฏmillion jobs (2024)
โข Governments collect over $3.3โฏtrillion in tax revenues which is nearly 10% of global tax income
โข If 11 major European cities capped visitors, it could cost $245โฏbillion in GDP and nearly 3โฏmillion jobs over three years
๐ช๐ง๐ง๐ ๐ฝ๐ฟ๐ผ๐ฝ๐ผ๐๐ฒ๐ ๐๐ถ๐
๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฎ๐น ๐๐๐ฒ๐ฝ๐ ๐๐ผ ๐ต๐ฒ๐น๐ฝ ๐ฑ๐ฒ๐๐๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ ๐ด๐ฟ๐ผ๐๐๐ต ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐น๐:
โข Get organisedโจ: create empowered, cross-sector taskforces to enable coordinated action
โข Make a plan: define a shared long-term destination vision, with clear goals balancing tourism, community, and environmental outcomes
โข Gather the evidence: use real-time data and diagnostics to understand pressures and shape context-specific responses
โข Stay vigilantโจ: put systems in place to monitor conditionsย and intervene early when thresholds are approached
โข Invest wisely: reinvest tourism revenue into infrastructure, public services, and resilience + be transparent about where the money goes
โข Empower residentsโจ: engage locals in decision-making from the start. Build understanding and shared ownership of tourism’s benefits and boundaries.
๐ The report mentions examples in action:
-Turisme de Barcelona Consortium operates under a public-private partnership model guided by SDGs, ensuring sustainability shapes strategy
– Dubrovnik has reduced cruise congestion through coordination with CLIA and open dialogue with the local community
– Iceland reinvests tourism levies directly into environmental protection
As someone working at the intersection of tourism strategy, guest experience, and stakeholder alignment, I find WTTCโs overall message clear and powerful:
๐ฏ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐ถ๐ ๐ป๐ผ๐ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐ฏ๐๐ ๐๐ป๐ฐ๐ต๐ฒ๐ฐ๐ธ๐ฒ๐ฑ, ๐ฑ๐ถ๐๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ฒ๐ฑ ๐ด๐ฟ๐ผ๐๐๐ต ๐ถ๐.
๐ฏ ๐ง๐ต๐ฒ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐ฐ๐น๐ฒ๐ฎ๐ฟ: ๐๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ป๐ผ ๐ผ๐ป๐ฒ-๐๐ถ๐๐ฒ-๐ณ๐ถ๐๐-๐ฎ๐น๐น ๐๐ผ๐น๐๐๐ถ๐ผ๐ป. ๐๐๐ฒ๐ฟ๐ ๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ต๐ฎ๐ ๐ถ๐๐ ๐ผ๐๐ป ๐ฝ๐ฟ๐ฒ๐๐๐๐ฟ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ผ๐๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐ย ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐น๐ผ๐ฐ๐ฎ๐น๐น๐ ๐ด๐ฟ๐ผ๐๐ป๐ฑ๐ฒ๐ฑ, ๐ฐ๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐๐ฒ๐น๐ ๐ฑ๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ, ๐ฎ๐ป๐ฑ ๐ณ๐๐๐๐ฟ๐ฒ-๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ
๐ฏ ๐ง๐ต๐ถ๐ ๐ถ๐ ๐ฎ ๐ฐ๐ฎ๐น๐นย ๐๐ผ ๐๐๐ผ๐ฝ ๐ฐ๐ต๐ฎ๐๐ถ๐ป๐ด ๐๐ต๐ผ๐ฟ๐-๐๐ฒ๐ฟ๐บ ๐ณ๐ถ๐
๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ ๐๐๐ฎ๐ฟ๐ ๐ฟ๐ฒ๐ถ๐ป๐๐ฒ๐๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐ถ๐ป๐ฐ๐ผ๐บ๐ฒ ๐ถ๐ป๐๐ผ ๐ถ๐ป๐ณ๐ฟ๐ฎ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ, ๐ฝ๐๐ฏ๐น๐ถ๐ฐ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐, ๐ฎ๐ป๐ฑ ๐น๐ผ๐ป๐ด-๐๐ฒ๐ฟ๐บ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐๐ฒ๐น๐น๐ฏ๐ฒ๐ถ๐ป๐ด
