Booking growth is also a goal of partnership
Chinese-owned global travel product aggregator, PKFARE, has revealed a strategic partnership with Millennium Hotels and Resorts (MHR), a global hotel chain.
This partnership will allow Millennium to significantly broaden its global distribution through PKFARE’s network of over 2,000 clients and PKFARE’s partners access to Millennium’s premium inventory.
It will drive sustained booking growth for Millennium, boosting the hotel group’s visibility and pricing advantages across multiple channels.
“This partnership enhances Millennium Hotels and Resorts’ global reach by showcasing our premium inventory across key high-value channels,” said Paul Er, vice president, GSO and sales Asia of Millennium Hotels and Resorts.
“Through PKFARE’s extensive distribution network, we expect to drive strong booking growth and broaden our customer base worldwide.”
“We are honored to partner with Millennium, a respected leader in hospitality,” added Jason Sui, senior vice president and co‑founder of PKFARE.
“By integrating world-class inventory with our automated, AI-driven distribution technology, we’re empowering both suppliers and clients to thrive in a competitive travel landscape.”
In the first half of 2025, PKFARE’s direct‑contract hotel network grew by 56%, establishing partnerships with major hotel groups such as Archipelago, Chroma Hospitality, and Ormond Group.
