(From Left to Right)
1. Mr. Evan Burns, Country Manager of Cross Hotels & Resorts
2. Mr. Andriansah, Director of Development of Cross Hotels & Resorts
3. Mr. Harry Thaliwal, CEO of Cross Hotels & Resorts
4. Mr. Alberto Furger, Director of Geonet Developments International
5. Mr. Chad Egan, CEO & Founder of Geonet
6. Ms. Elissa Doyle, Deputy CEO of Geonet
7. Mr. Pierre Avenard, Co-founder of Geonet Property & Finance Group — Photo by Cross Hotels & Resorts
Cross Hotels & Resorts has signed a Hotel Management Agreement (HMA) with Geonet Developments International for ELLE Resort & Beach Club by Cross Collection, a high-style beachfront destination set to open in 2028 in the heart of Seminyak, Bali. This bold signing marks another key milestone in Cross Hotels & Resorts’ mission to become APAC’s Leading Alternative to Global Hotel Operators, while spotlighting the brand’s growing expertise in managing lifestyle experiences.
Located along Seminyak’s legendary coastline, ELLE Resort & Beach Club by Cross Collection is poised to deliver a refined yet vibrant stay, blending the sophistication of the ELLE brand with Bali’s iconic beach energy. The resort will feature 170 ultra-luxury hotel rooms & suites, each designed to reflect a modern, effortless glamour. At its heart, the signature beach club will serve as a cultural and social anchor, offering music, fashion, mixology, and cuisine in a setting that invites day-to-night celebration.
With this signing, Cross Hotels & Resorts further strengthens its footprint in Indonesia, which includes an expanding portfolio of lifestyle-driven properties. Cross Hotels & Resorts operates five distinctive brands – Cross, Cross Vibe, Away, Lumen and Cross Collection – across four countries: Thailand, Indonesia, Vietnam, and Japan.
ELLE Resort & Beach Club by Cross Collection
Seminyak, Kuta
Bali, Indonesia
