10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

MIT Study on AI ROI: A Perception Problem, Not a Technology Gap | Jim Lecinski posted on the topic | LinkedIn

  • Jim Lecinski
  • 4 September 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

Last week’s Massachusetts Institute of Technology study grabbed headlines (“95% of corporate #AI pilots fail to show #ROI…”). But the report is actually mostly about an entirely different finding that I DO NOT agree with!
▶️ Input was 52 exec interviews, 153 survey responses & review of 300+ public case studies from Jan-June 2025
▶️ Researchers (believe they) found a paradox they call the “GenAI Divide”
▶️ Employees & IT teams prefer general-purpose frontier models (#ChatGPT, #Gemini, #Claude) because they’re usable, familiar and flexible
▶️ Neither employees or IT prefer “very narrow purpose” specialized AI applications (often from small vendors) because they are hard to use, don’t integrate with other tools/workflow and are “brittle”
▶️ HOWEVER researchers claimed the “general AI” tools like ChatGPT Enterprise or Google Workspace, while preferred, cannot be the solution because they “lack memory, adaptability, and learning capability” (thus the “Divide”)
▶️ Here’s the problem: that critique is mostly true looking backward (eg consumer ChatGPT circa mid-2024)… but it already underplays what’s happening right now today
▶️ The Big Three aren’t standing still. General-purpose frontier models are fast becoming the enterprise-grade, agentic solutions MIT says don’t exist. Those three gaps are being closed in real time
▶️ Just one eg. Google‘s Agentspace unifies Gemini reasoning with enterprise search, multi-step workflows, and deep system integration >it does the three things MIT says are missing and why a general frontier model can be the solution.
▶️ So this report is an #Echochamber >most execs surveyed aren’t hands-on current. Researchers then codify those perceptions as “findings,” which risks locking in old now stale assumptions in a fast moving market
👉 So while the headlines scream “95% of AI pilots fail,” the deeper story is there’s a perception problem (not a technology gap) inside enterprises: CIOs & COOs still believe frontier models lack those 3 critical features that in reality are now rapidly becoming available. #NowYouKnow #TheMoreYouKnow #artificialintelligence

Patina Group is debuting Hencraft, a new chicken concept, in Buffalo, N.Y.
Trending
Patina Group is debuting Hencraft, a new chicken concept, in Buffalo, N.Y.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

RateGain Wins Excellence in Best AI Solution Showcase for UNO VIVA at CII National AI Awards 2025

  • Gyan Gaurav
  • 5 September 2025
View Post
  • Innovation

Holiday travel holds its nerve as shoppers pull back: Takeaways for tourism from PwC’s 2025 Holiday Outlook

  • Automatic
  • 4 September 2025
View Post
  • Innovation

Scandic Hotels Becomes First in Scandinavia to Adopt Amadeus Agency360 Enterprise Solution

  • Automatic
  • 4 September 2025
View Post
  • Innovation

Accor Unifies Paid Loyalty Programs Under New ALL Accor+ Brand

  • Automatic
  • 4 September 2025
View Post
  • Innovation

Accor Taps Oracle to Unify Global Hotel Management

  • Automatic
  • 4 September 2025
View Post
  • Innovation

Accor Selects Oracle Hospitality OPERA Cloud for Global PMS

  • LODGING Staff
  • 4 September 2025
View Post
  • Innovation

Looking ahead: U.S. OTAs bet on loyalty, AI and B2B

  • phocuswright.com
  • 4 September 2025
View Post
  • Innovation

Scandic Hotels Signs First Enterprise Agreement for Amadeus Agency360® in Scandinavia

  • Automatic
  • 4 September 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Latest Posts
  • #xotels #revenuemanagement #hotelmanagement #artificialintelligence #ai #hotelindustry #hotelstrategy | Remko West | 11 comments
    • 6 September 2025
  • Fixing Independent Hospitality’s Discovery Problem with Storytelling & AI – Brett McManus, Inndependent Stays
    • 6 September 2025
  • Hospitality tech platforms DigitalGuest and Chicostay merge
    • 6 September 2025
  • CASE STUDY: Danubius Hotels Deploys Wireless Tech to Save Energy, Staff Time, and Protect Revenue
    • 6 September 2025
  • AI has pervaded all angles of life. Here are five companies employing it to enrich the travel and hospitality space.
    • 5 September 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.