Revenue management has always been central to hotel performance, but it’s no longer just about ADR and RevPAR. The most innovative hoteliers are shifting their focus toward metrics that capture thewhole guest experience – and the revenue it generates.
At its core, this evolution reflects a bigger truth: guests don’t see their stay in silos. They don’t separate the room from the poolside cocktail, the kids’ club from the late check-out. Their experience is seamless, and our approach to revenue needs to match that.
In episode 42 of Matt Talks, Mews CEO Matt Welle talks to Rebecca Lane, Revenue Manager at Paradise Resort Gold Coast. The chat is packed with insights about why Rebecca tracks every square meter to maximize revenue. Read on for some of the key takeaways and be sure to watch the full episode here.
From RevPAR to RevPAG
Traditional room revenue metrics still matter, but they don’t tell the full story. More properties are looking at average spend per guest (RevPAG) as a more accurate measure of success. Some are even tracking total revenue per square meter of the property – a clever way to align every department around the same goal. This shift reframes revenue management as a cross-team discipline, not just a pricing exercise.
Technology as an enabler
This new mindset is only possible because of the latest cloud-native hotel tech. A modern PMS with integration marketplaces and open APIs allows hotels to plug in systems that automate upsells, manage parking inventory, and simplify on-property ordering through QR codes. Or even better, solutions like Mews have these key features fully integrated within the platform. These tools aren’t just operational fixes – they directly influence how much a guest spends, how easy their journey feels, and how likely they are to return.
One clear takeaway is that automation doesn’t just boost revenue; it saves teams lots of time. Time to focus on building packages, designing offers that matter, and strengthening the culture of revenue awareness across every department.
Personalization at scale
The best hotels balance consistency with creativity. Guests want to feel the same warmth and service they’ve always loved, but they also expect fresh reasons to come back. Platforms like TikTok aren’t just marketing channels – they’re ways to showcase brand personality, build community and inspire loyalty in a new generation of travelers.
Building a revenue culture
The future of revenue management isn’t confined to one role. It’s a culture, shared by everyone from reservations to entertainment. Staff who understand guest needs are best placed to spot opportunities. Technology can suggest the upsell, but it’s people who bring it to life. When every team member is aligned around driving value – for both guests and your property – revenue growth is the natural outcome.
Looking ahead
AI-driven revenue management systems are maturing fast. For hotels with complex room types or seasonal demand, they can now handle dynamic pricing with precision while still giving operators control over strategy. The real value isn’t just the incremental revenue lift – it’s the hours saved each day, freeing hoteliers to focus on bigger projects like staff training, guest engagement, and long-term growth.
The lesson is clear: revenue management is no longer about squeezing the most out of rooms. It’s about maximizing the total guest journey, powered by smart technology and empowered teams. Revenue managers and hoteliers that embrace this shift will be the leaders in the new wave of hospitality.
Want to see what the leading AI-powered revenue management tool looks like?
Discover Atomize, a Mews company
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality.
