London’s luxury hotel and members club, The Ned, has see a 16% uplift in year-on-year revenue in the first three months of rolling out a new mobile ordering app.
The technology, provided by IRIS, allows guests to order room service by scanning a QR code in their rooms and suites to browse digital menus and place orders.
The venue, set in the former Midlands Bank building in central London, says the move has improved service efficiency, saved resources and streamlined the order process as well as empowering staff to provide better service.
Order wait times at the Grade-I listed building have reduced by as much as 10 minutes, and the accuracy of orders has risen to almost 100%.
Mateusz Rechnio, head of in-room dining at The Ned , said: “As a big enthusiast of all IT innovations and new technologies, I’m very pleased that the IRIS app enhances accuracy and efficiency in ordering, while boosting average spend per head and actual revenue.
“It has also significantly improved the guest journey, allowing them to order anytime, anywhere within the hotel, directly to their room, with the ease of their fingertips. Moreover, the app’s intuitive design makes it easy to operate for both guests and back-end administrators like myself, ensuring a seamless experience on all fronts.”
The IRIS mobile ordering app provides additional details about dishes, such as ingredients and allergens, on all menus alongside modifiers and related items.
It can be updated live to ensure staff and guests have real-time, accurate information on menu items that are available to order 24/7, which IRIS says reduces the number of guest enquiries.
The Ned reports that orders are now predominately placed via the IRIS app, relieving pressure on its ‘guest experience team, which used to take orders over the phone.
Graham Rushin, vice president of sales and marketing at IRIS, said: “It is a privilege to work alongside the team at The Ned and enable them to extend and enhance their already exceptional service offering. In just a short space of time, we’ve already seen positive results in both revenue and service.
“As guests and staff continue to expect and embrace mobile ordering, the results we have delivered so far are testament to the transformative impact it can have on operations, service and crucially revenues. We look forward to continuing to work with the team to extend their mobile ordering offer and support its service and revenue objectives further in the future.”
The Ned, designed by Sir Edwin ‘Ned’ Lutyens in 1924, includes twelve restaurants, 17 bars, 250 bedrooms channelling 1920s and 1930s design, and ‘Ned’s Club’, where members have access to a rooftop pool, gym, spa and late-night lounge bar in the bank’s original vault.
There are eight restaurants among The Ned’s 3,000 square-metre former banking hall and lower ground floor, offering a selection of California, British, Italian and Asia-Pacific inspired menus.
