Bookboost, the industry-leading hospitality engagement platform, is proud to announce a new partnership with CIC Hospitality, a forward-thinking hotel group known for its innovative approach to guest experience.
With a portfolio of over 30 properties across Europe, including renowned brands such as Best Western and Radisson, this collaboration will enable CIC Hospitality to streamline its guest communication.
By integrating Bookboost’s Multi-Channel CRM and Unified Inbox, CIC Hospitality can manage all guest communication from a single platform, reducing response times and increasing efficiency, enabling them to automate 80% of recurring communications and reducing manual work by around 20% for their teams.
“This partnership marks another critical step in our digital transformation. Bookboost provides us with a powerful yet flexible platform to engage with our guests in a more innovative and personalised way, across their preferred channels. It’s a key part of our strategy to combine technology with genuine hospitality”, said Øyvind Frisak, CCO in CIC Hospitality.
The platform’s data management capabilities and data-driven personalisation will help CIC Hospitality tailor interactions across channels like email, WhatsApp, and SMS, ensuring that guests receive timely and relevant information throughout their stay in the channel of their preference, increasing CTR (Click-Through Rate) and conversions.
“CIC Hospitality is redefining modern hospitality and unlocking their guest data; we’re thrilled to support their vision with our platform,” said Willem Rabsztyn, CEO of Bookboost. “Our technology enables hotels to scale their guest communication and marketing effortlessly while maintaining high levels of personalisation. With Bookboost as a foundation, CIC Hospitality can ensure every guest interaction is meaningful, timely, and engaging.”
This partnership aligns with CIC Hospitality’s mission to combine digital innovation with human hospitality. By leveraging Bookboost’s capabilities, the group is set to improve both operational efficiency and guest satisfaction, delivering a seamless digital guest journey while maintaining a warm, personal touch, proving that technology and personal service can go hand in hand.
About Bookboost
Bookboost is the leading Hospitality Engagement Platform that consolidates and optimises guest data from all sources to effortlessly communicate with customers throughout the guest journey. Bookboost offers a modern CRM and a best-in-class Unified Inbox to streamline operations, personalise the guest experience, and boost hotel revenue.
About CIC Hospitality
CIC Hospitality is a forward-thinking hotel operator creating smarter and more guest-focused hotel experiences. By combining innovative technology, efficient operations and human hospitality, CIC delivers seamless stays across key European markets. Rooted in the values of Caring, Inspiring and Creative, CIC partners with leading hotel brands to rethink hospitality for the modern traveller.
Johanna Bernuy
Marketing Manager
