Guatemala’s travel and tourism sector is projected to see a significant rise in international visitor spending by 2035, according to the World Travel and Tourism Council (WTTC). International visitors’ spending is expected to increase from 1.5B in 2019 to 2.6B by 2035, representing a 72% increase over the period.
Visitor spending is forecast to grow at a compound annual growth rate (CAGR) of 4.1% between 2025 and 2035, outpacing the country’s overall economic growth. This growth reflects ongoing investments in tourism infrastructure as well as initiatives focused on cultural preservation and sustainable tourism.
“This projected increase in visitor spending by WTTC is clear proof of Guatemala’s growing international appeal,” said Harris Whitbeck, tourism minister of Guatemala and director-general of INGUAT. “We are working to attract more high-value visitors, strengthen partnerships with airlines and tour operators, and ensure that the economic benefits of tourism are felt across our communities. These efforts are paving the way for a new era of sustainable tourism-led growth. From adventure and nature tourism to cultural and culinary experiences, Guatemala is attracting visitors who spend more and stay longer.”
The Travel and Tourism sector is expected to account for 6.1B in 2024, an 11% increase from 2019. Employment in the sector has grown to more than 541,000 jobs in 2024, a 33% rise from 2019, and is projected to reach 703,700 jobs by 2035. In 2024, domestic tourism accounted for 66% of total spending while international visitors represented 34%. International spending is expected to grow faster than domestic, reflecting Guatemala’s rising profile globally. The sector also generated USD 1.2 billion in taxes in 2023, equal to 10% of government revenues.
In addition, the tourism sector is becoming more sustainable and inclusive, with nearly half of tourism jobs being held by women (46.1%) and a quarter by people under 25, highlighting the sector’s role in inclusive employment and economic opportunity while supporting cultural and environmental preservation.
