As 2025 draws to a close, the creative landscape is evolving faster than ever. Design languages are shifting. AI tools are maturing. Culture is in flux. And through it all, a new kind of hotelier is emerging, not just reactive to trends, but fluent in them.
Within these pages, you’ll find a benchmark, not a prediction, but a provocation. A call to imagine further. Curate deeper. Move faster. And always with intention.In this edition, we explore how subtle tech integration, cultural nuance, and narrative-rich design are becoming essential markers of brand distinction.
What does exceptional hospitality look like today? It looks like hotels that think like creative studios. Like technology that fades into the background. Like experiences that stay with you long after checkout.
The new Societies Quarterly Fourth Quarter 2025 is here, and this issue might be our boldest yet.
Inside, you’ll find a world in motion:
– Ferrari’s first four-door redefining luxury performance.
– Porsche’s EVs that charge wirelessly, no cables required.
– Dubai’s flying taxis preparing for lift-off.
– Marriott’s quiet AI revolution reshaping how hotels connect with guests.
– Bottega Veneta’s sculptural celebration of craft at Harrods.
– Lego’s playful new design campus built around creativity and collaboration.
– And the rise of “secret events,” where brands like Cartier and Bottega Veneta trade access for aura.
Across every page, one message stands out: subtle is the new bold. The most innovative ideas aren’t loud, they’re intentional, human, and beautifully precise.
We explore the architects designing hotels that feel like sanctuaries, the brands turning everyday rituals into experiences, and the new class of hoteliers fluent in both culture and code.
This is hospitality’s next language, one spoken through design, empathy, and technology that quietly elevates everything it touches.
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