Singapore, October 30, 2025 – Shiji, the global leader in hospitality technology, announced today that Siam@Siam Design Hotels, part of Kaleido Group, has selected Shiji Horizon Distribution’s WeChat Booking Engine to strengthen its connection with Chinese travelers and expand its reach into one of the world’s most influential outbound tourism markets. This partnership marks a significant milestone in Siam@Siam’s digital growth strategy, enabling guests to discover, share, and book directly through WeChat, the most widely used platform in China.
Founded in 2007, Siam@Siam Design Hotels operates two properties in Bangkok and Pattaya. Known for their bold design, creative energy, and modern hospitality approach, the hotels have become a favorite among travelers seeking vibrant urban experiences. By implementing Shiji Horizon Distribution’s WeChat Booking Engine, Siam@Siam strengthens its direct-to-consumer strategy, providing Chinese travelers with an intuitive, native booking experience in their preferred platform while increasing direct revenue opportunities.
With more than 1.4 billion monthly active users, WeChat is one of China’s most powerful digital ecosystems for travel discovery and commerce. Shiji Horizon Distribution’s WeChat Booking Engine enables hotels to connect directly with Chinese consumers, reducing reliance on intermediaries and enhancing brand control. Built on Horizon Distribution’s decade of experience in distribution across the Asia-Pacific region, the engine integrates effortlessly with hotel systems and digital marketing campaigns, ensuring consistency, efficiency, and superior guest experience.
“Our mission is to help hotels connect with global travelers through localized expertise and technology,” said Anson Lau, Managing Director, Shiji Horizon Distribution. “We are proud to support Siam@Siam Design Hotels in expanding their presence in the Greater China market. This collaboration demonstrates how social media platforms like WeChat are reshaping how hotels engage with travelers.”
This partnership highlights the growing importance of social media and digital ecosystems in hotel distribution. As Chinese travelers increasingly seek direct, mobile-first experiences, solutions such as the WeChat Booking Engine are becoming essential tools for international hotels looking to remain competitive and visible in Asia’s largest outbound travel market.
Learn more about Horizon Distribution: Horizon Distribution: Simplified Global Hotel Visibility
About Siam@Siam
Siam@Siam Design Hotel Bangkok is a stylish hotel located in the lively Pathumwan and Siam neighborhoods, just a short walk from the National Stadium BTS station. Its prime location puts guests close to world-class shopping, trendy boutiques, and vibrant art galleries, making it perfect for exploring the heart of Bangkok.
The hotel offers diverse dining experiences, including innovative Thai dishes at TAAN, relaxed brunches at Chim Chim, and sunset cocktails at Paradise Lost, the city’s top rooftop bar on Tripadvisor. Facilities include an infinity pool with stunning city views, a 24/7 fitness center, and unique artwork throughout, all surrounded by the city’s rich local culture.
About Shiji Group
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based solutions include property management system, point-of-sale, guest engagement, distribution, payments, and data intelligence for over 91,000 hotels worldwide, including the largest hotel chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit shijigroup.com.
Franca Bertram
Press Inquiries
