The conversation around artificial intelligence in the hospitality industry is gaining traction as AI becomes an integral tool to increase productivity and efficiency
May 30, 2024
The main pillars of marketing, whether it be the four P’s – product, price, place and promotion – or knowing your audience, remain the same, but the way that messaging is shaped is constantly evolving as technology improves.
Key takeaways
- As the technology becomes more prevalent, such as Google’s introduction of its own AI tool, hotels are increasingly using AI to generate descriptive content for their marketing efforts;
- Staffing challenges caused by the COVID-19 pandemic have forced marketing teams to seek greater efficiencies, and AI has emerged as a tool capable of delivering those efficiencies.
Listen to the episode of The Next Gen in Lodging Podcast
